What kind of products are African market need? This is the first problem facing the lighting industry in africa. The African market is in the application of the lighting market low-end, but the low-end is not equal to the low price, the lower end does not mean inferior. Chinese lighting companies in the product positioning bias, mainly in the pursuit of high brightness, high power, is not conducive to reducing costs, the cost advantage of Chinese products have disappeared. Wang Guohua pointed out that "the African market requirements in terms of product performance is not very high, low cost, with lighting function, the basic reliability, guarantee 3 years without replacement, simple operation of the product can meet the market demand. "
Currently, there are 1 billion 700 million people living in the world, only in Africa, there are about 500 million people living in the area without electricity. It's not just a bunch of numbers for people who have been exposed to the lighting of the African market, but they feel the desire to live in africa. "About 90% of the rural population in Africa has no electricity supply, and many of the city's streets have no street lights. In the evening, the market of small vendors loses the noise of the day. "Basic lighting and municipal lighting market is the most potential market in Africa, the urgent need for development. Off grid solar lighting products the most suitable, however, indoor small portable lights, 1~5 Watt Solar LED bulbs, emergency lights, etc., can meet the basic needs of the lighting is the urgent need to promote the recent street products. It is worth noting that the African market and the existing street lamp China domestic product development differences, "in many parts of Africa is directly tied to the street poles, and to prevent damage to some street lamp shell is wrapped around a circle of barbed wire. From there the lamp installation form, Chinese optical configuration of existing cannot achieve the effect of illumination, which requires enterprises to think how to integrate our existing technology, thus a good combination with local products and installation conditions. "
With the rapid development of city modernization in Africa, the lighting market has not only stay in the lighting to meet the basic needs of the low-end market, including lighting market demand diversification focus on end markets, railway stations, shopping malls and other places, can develop products with solar power systems, traffic lights etc.. In the tourist areas and villas and other high-end lighting market, you can develop courtyard lights and high-end street lighting products. Public lighting market and for inter governmental cooperation, can develop products with a small AC power supply system of small solar LED lighting system composed of light bulbs, 5~10 lamp 1~5 Watt Solar LED and 220 volts 600 watts.
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