Experiential marketing model LED lighting source consumption new proposition

"On practice" in theory and practice that the understanding of the importance of truth: if you want to know the taste of pear, personally taste. To promote the practice of LED intelligent lighting, fully proved this the true saying.

As a new generation of energy efficient light source, LED light source as the actual carrier of "on-demand lighting" concept is a new concept for ordinary users. In fact, the user through personal experience, recognizing the superiority of new technologies, new products, the purchase of related products, to achieve the purpose of energy saving and emission reduction, is very necessary. In addition, LED intelligent lighting and building HVAC systems, such as complete sets of equipment, small volume, low price, ease of construction, but also for the user to provide the possibility of experience activities. Warwick lighting technology (Beijing) Co., Ltd. in Hebei Province Department of education lighting energy-saving transformation project has a strong persuasion.

Experience in sales of LED intelligent lighting, is in the typical environment the user specified installation amount (such as 4 LED intelligent lighting lamp), a period of trial operation by the user experience the work mode and advantages and finally make purchasing decision; users can also set up an equal number of control group lamps (usually traditional lamps). Packet installed meter, obtain first-hand data such contrast. This is equivalent to a small laboratory and energy-saving verification system moved to the user's eyes.

Has sales experience is reflected in the following aspects: first, the user have the opportunity to acquire perceptual knowledge and participate in the LED intelligent lighting energy-saving rate data, the experience is better than the clerk of the active decision behavior of thousands and thousands of words, LED intelligent lighting into users; second, users have the opportunity to expand the scope of application of intelligent LED lamps, increasing the number, such as the Education Department of Hebei province after such verification system, users will take the initiative to the scope of application of LED intelligent lighting from an expanded to six, lamp types by a increase to seven, sales have increased by about five times; third, can find the real needs of the lighting function the user, to help manufacturers improve product design. For example, the user experience, and found Restroom toilet problems, maintain time on the highlighted lamps are triggered have different requirements; fourth, it is convenient for the manufacturer to experience before the formal construction project preparatory work, and obtain more test case data.

Therefore, in the follow-up of the technology and product promotion practice, most of the use of the experience of Warwick Cade after the first experience of the negotiations, from experience to sales business model, and gradually be sorted out, so that the model, standardization.

Enterprises adopt experiential marketing model, but also should pay attention to the following points: first, the experience should not be too long, one to two Zhou Weiyi, no more than a month, and to reach a consensus on the user's excitement period; second, for users of the individual requirements, enterprises should meet the moderate, rather than unconditional approval, to ensure the most mature technology and products to the user; third, with LED intelligent lighting and the popularization of the user experience should be used more fully and more economical way, as some industry peers, LED intelligent lighting in the city construction concentrated Experience Hall, this may be a more effective the way.