What are the key elements of LED lighting enterprises?

The theoretical system in 1990 by Harvard University professor Josef Nai proposed a national soft power, the paper describes the manifestation of a country's hard and soft power and essence for the changing world of strength. A country's soft strength determines the position in world, also, for one of the constituent elements of enterprise units of a country's economic system, enterprise soft power and hard power determines its position in an industry, the enterprise soft power is simply rely on enterprises to participate in market competition, the basic source of is the core competitiveness of enterprises. No matter in any situation, in any period of development, the soft and hard power of enterprises is the key to the sustainable development of enterprises and even life and death.

At present, China's LED lighting industry, the hard strength of enterprises to achieve the thickness, depth of the enterprise is still a handful, and in terms of soft power to reach the top is extremely scarce. The application of Chinese market as the global LED lighting applications, the biggest, the next 3-5 years is the most intense market competition China LED lighting market, want to be able to win a majority position requires companies to have strength in this stage, the lighting enterprises want at this stage can lead the industry, talent shows itself and guide the application of more the need for more deep internal strength practice, it must be both hard and soft, soft and. In fact, the success of the enterprise, such as domestic Lenovo, Haier, GREE, Midea, neighboring South Korea's Samsung, Matsushita, the other side of the Pacific GE business experience, is a successful interpretation of the dominance of hard and soft power in the industry.

Has a history of 50 years, Zhao Xin group, is one of the few Chinese LED lighting industry leader. In the process of daily management, pay attention to the construction of "hard power", to make it more powerful; and strengthen the building of soft power, in the industry establish a good brand and reputation, has been outside of respect, let employee loyalty and pride; to create a more innovative culture and consumer oriented consciousness, to make it more close to the market, healthy development.

The balance and coordination of the elements of enterprise strength is the key to the growth of enterprise strength. So, what are the key elements of enterprise strength?

Key one: leaders determine the height of the enterprise

One day in 2006, Zhao Xin group's major directors gathered in the conference room, this is not a decision to discuss the impact of the group's decision, but to meet the petition staff. The story begins in Guangdong Zhao Xin Group Co. Ltd. chairman Liang Fengyi's "retreat" strategy.

In 2006, Liang Fengyi decided to return the non value creating order, no development prospects of the project, the lack of competitiveness of enterprises. A large range of return have faced strong resistance for the furniture factory Akinobu group repaying the annual output value of more than eighty million, the profit amounted to millions of this kind of "still make money orders and enterprise employee performance greatly puzzled, because the one with Akinobu group, employees were even" worry "than leadership. There was a scene of petition. In the staff petition conference, Liang Fengyi to staff analysis, the advantages of cheap labor costs decline, foreign trade export earnings space is reduced, the traditional low-end manufacturing industry prospects difficult. To which one is repaying "still making" furniture factory as an example, in fact, the profit of the factory are used in the anti-dumping, and the future of wood raw material can not be sustained, "if I lose money until it is too late to quit! We should adapt to the national Scientific Outlook on Development's energy saving and environmental protection industry LED industry. Two years later, the financial turmoil. Light of the Zhaoxin in financial storm weather.

Financial turmoil, many of the former giant companies collapsed, and Zhao letter not only survived, but also in advance to achieve the transformation from the traditional low-end manufacturing to high-tech industries. This can be due to the foresight and wisdom of Zhaoxin at the helm of lady Liang Fengyi.

"The vision and strategy of the enterprise leaders determine the direction and destiny of the enterprise, which is the fundamental factor that determines the enterprise" s character. Ms. Liang Fengyi is undoubtedly led by Zhao Xin group, for example, the industry's most vivid lesson.

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