LED development key: to adapt to market demand for the first

At present, with the rapid development of LED lighting industry, the focus of attention has gradually shifted from production to the market and sales, and pay more attention to "according to the needs of the market" to launch a unique product.

"Market demand", seems a bit empty, then hit a specific example: if you as an ordinary consumer to the store to buy lighting products, a 130lm/W, LED lamp 40 thousand hours, priced at $15, and a 60 lm/W, 3000 hours, can be used for fluorescent lamps for $3, you will choose which one?

In this regard, the new century, vice president of Au Optronics Co research and development, said Lee: will choose the latter. He believes that enterprises are faced with consumers, for real consumers, LED products can not enter the store is the key to the price, rather than depending on what kind of technology manufacturers in the end.

"But if the performance of the LED is reduced to 100 lm/W, life is about 15 thousand hours, but the price is $3, it is very competitive. "From a certain angle, LED cannot always" and their ", or" LED "compared with yesterday, his wound into the" price "puzzle in stronger or longer life, but to spend so how consumers willing to buy at the same time, the cost of the enterprise so nervous can" breathe".

Especially at present, with the upstream and downstream chip prices significantly reduce the "price war" escalated, LED devices and application of product profit space has been greatly compressed, but even the price war, there is also a limit, Li Yunli said that if we let the price lower, blindly let prices fall, it will not solve all the problems, because there are always lower than yours.

"At present, everything should be based on consumer demand as the center, if we just think about the day, thinking about thinking about how the chip package price, these are really limited, we really want to do is to from the angle of the system, through the design of the whole system to lower cost, more in line with customer demand. "

In this regard, Nanjing Henderson Polytron Technologies Inc chairman Zhou Ming also expressed similar views, he said, at present, Henderson is introducing some economical products, is characterized in terms of performance (such as flux, reliability) to customer focus and the requirements of the corresponding indicators do pass, so that customer satisfaction, and quality assurance in the basis of all may reduce costs, such as life does not have to do 40 thousand hours, household products 15000 hours is enough, but from a cost point of view, 15000 hours and 25000 hours or 40000 hours than it does. For consumers, even 10000 hours, compared with the daily point of 3 hours to calculate the life of more than 8 years, the use of the 8 years of general household applications have enough.

At present, consumers of LED products and a continuously strengthen cognitive process, especially in the current market is more chaotic, customers in the bulk purchase product is difficult to define the real performance though the quality of each product, it needs LED practitioners to strengthen consumer advocacy and guidance, on the other hand, also requires enterprises to market demand as the center, give full consideration to the potential demand of the market and consumers, truly from the market and consumer demand point to launch more products for the market.

Especially at present, for LED enterprises to reduce costs, accelerate the popularization and application of the kingly way, and different lighting lamps can choose according to need for life, reflect the differences of demand, enterprises can according to their own conditions, while reducing costs, according to the current production of enterprise to meet the characteristics of consumer demand for products, accelerate update and product promotion.

Just imagine, Apple Corp every new products, technology upgrades continuously especially changes in experience are constantly stimulate consumer desire to buy, but people ignore it just one used to call "mobile phone", or LED, it is necessary to change a way of thinking, which is called "people oriented" or "life in balance" and "cost" or, ultimately, consumers will have the advantage and application of experience beyond the life of stiff discreet price threshold, so the price is more close to the people, let the consumer attention will be parked in its reliable comfortable even experience additional application on the intelligent is the right way, in fact in twenty-first Century, the majority of consumers are more likely to enjoy life, there are too many lives and rich color change, mobile phone will often change, who can really go to seven Eight years do not change the light bulb this matter put forward higher hopes.