Wang Donglei: Taobao is a bad market, in the final analysis than the price

November 12th zero, after 24 hours of crazy shopping spree, Tmall double eleven turnover exceeded 57 billion 100 million yuan, a record of the birth of the new online retail trade. Just experienced "NVC storm", in the traditional manufacturing industry NVC Holdings Limited chairman Wang Donglei, on how to look at Taobao, the electricity supplier how to look, they sell products online and offline, what sell like it, please pay attention to the following interview.

Media: you just said that the traditional channels affected by the electricity supplier NVC like good?

Wang Donglei: we have been trying to do business, we are exploring a better model, if it is in selling products online, open a shop in Tmall, opened a shop in Taobao, I think, is just to do so, the NVC meaning is not big, but also do great harm is long. The NVC! In a virtual world, you can not sell, can not sell the brand, can only sell the price, Taobao is a rotten goods market, after all than the price, in this virtual world, this sentence said when improper said, a sweeping aunt PS that is beautiful! You can a Mack Daddy! You see Taobao boast that baby, every thing is an angel! I was doing the manufacturing background, I look at this price you know you can't be "angel", unless you are stolen, the physical cost you made here, I'm here, if you lower than the physical cost in the sale, it must be false.

Media: the current electricity supplier sales of products and entities to sell the product is the same, or different?

Wang Donglei: it's different. But this separation, as a responsible manufacturer, this partition, we call product segmentation, model partition, functional segmentation, in fact, this partition, is not enough to do the real partition.

Media: in fact, similar to this can be understood?

Wang Donglei: not enough to make a real difference.

Media: just in order to avoid the damage to the store, some people say why online selling so cheap, we can say that the model is not the same.

Wang Donglei: that's what you said.

Media: is it possible to achieve this goal?

Wang Donglei: it should be said that in order to give our customers a better experience of the purchase decision.

Wang Donglei said that with the BDO and NVC, it can inject the gene to the Internet, the semiconductor NVC gene, make traditional industry quickly in the new talent shows itself a new wave of change, and continue to become the industry leader for nvc. The lighting industry and other industries are not the same, at the same time to meet the two change, the first is to change the general lighting, semiconductor lighting, this is a disruptive technology revolution, and the rapid rise of the mobile Internet, the traditional channels of injury, they must also meet this change, this is also a subversive technology, two disruptive technologies together, so it brings more challenge.

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