CREE issued 15 thousand LED bulbs dominate intent is obvious

CREE Corp. (CREE) 16 in New York, Boston, Washington, three major U.S. city, launched the "American old change new bulb (Great American Light Bulbs Swap)" activities, total run 15000 LED bulb. As long as the local people take an old incandescent or energy-saving lamps, you can change a new CREE LED bulb.

Industry sources said, CREE directly to consumers, pushing the brand image, to rob the U.S. LED lighting lighting factory's intention is quite obvious.

CREE this is interpreted as actively build brand image, only the end consumer market. CREE is the first LED extension manufacturers over the years and gradually extend to the downstream, making cross foot LED module and optical engine, to provide the traditional lighting factory, nearly two years simply directly to consumers, sold its own brand lighting.

The industry pointed out that CREE is to grab the LED era of the United States of America, because the U.S. market is large enough, the current LED penetration is not high, the future potential of amazing performance. Just as the LED packaging factory Everlight in the area of Taiwan and China, in-depth consumer market, strong brand billion light.

The industry believes that CREE to enter the terminal the pace of the market is becoming more and more active, the domestic electricity, Lunda favorable crystal. Is the major general lighting use in power chip, but CREE itself only the production of high power chip, with the general lighting CREE's departure, is bound to increase outsourcing to crystal power, luanda.

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