Wang Donglei's O2O "go": money, face, life is not

In November 19th, the first day of the opening of the World Conference of the Internet, and NVC Elec-Tech traditional lighting companies jointly announced, will jointly launch a smart Home Furnishing business platform, enter the O2O.

Elec-Tech and NVC chairman and CEO Wang Donglei said, the reason to enter the O2O is five words that have the same die. Wang Donglei said: the theme of the conference is to change the idea to win, that is, you must consider the change in today's era, the creation of two words, called to create a win-win situation. "

Wang Donglei said March O2O three do not"

On March O2O, Wang Donglei said, "" most valuable and potential sales system is not in NVC listed companies within the system, the interests of listed companies and dealers of the value is not reasonable, organically. In view of this, we are ready to use O2O to integrate the sales system. We have begun to do in terms of infrastructure, the two-dimensional code of the product, the increase in retail ports, operating centers, such as the site, the first data set up. "

The third quarter report, the company achieved a net profit of 37 million 643 thousand and 800 yuan, an increase of 196.15% compared to the same period last year. The company explained that the performance of small household electrical appliances compared with the same period last year has improved, while the LED chip and packaging products shipped a substantial growth year on year.

But how to break expansion soil in Internet banking on the BDO NVC, Wang Donglei at the press conference to express humor, want to do the Internet, BDO NVC need to do three "not": "no money, shameless, not terrible. This concise three do not seem to be the basic premise of Internet banking in Wang Donglei's view.

Wang Donglei said: "no money, namely NVC to prepare their own business model completely changed, now popular argument is not money, to long wool in pigs, so we have to find the head of president of wool pig, we can win, let's see if we have enough wisdom. Shameless, shameless to start from the boss, the boss began to spoof their own, so we engage together. The last is not terrible, the people who do the Internet is basically not terrible, because their life is others, basically not open shop, do not the technology, so to win is not. "

BDO NVC lighting industry first step towards

It is worth mentioning that, now many traditional industries have joined the ranks of O2O, from Wangfujing and Chao Hongji launched online shopping mall, Wanda announced to the full development of the electricity supplier business, O2O market is be in full swing, and in the lighting industry, O2O is still a very new term.

At present, the lighting industry is still in the early development of a high degree of hollow state, the industry has not yet appeared oligarchs. Insiders expect that the domestic industrial model, products, markets and other eco more than 30 thousand different LED lighting companies will be integrated tide. Enterprise ecological thinking, business models and marketing channels as the industry development, breaking the top priority, the first to complete the transformation of enterprises will form a first mover advantage.

Insiders said that a reflection into the O2O lighting industry is also the BDO NVC dare to change, due to the impact of the mobile Internet, the lighting industry commercial pattern change. According to the 2014 LED lighting market and channel analysis of the report pointed out that the second half of 2014, LED lighting industry to maintain rapid growth, will further accelerate the penetration of LED lighting products, online sales growth in the size of a physical channel is more obvious, the electricity supplier market two years doubled, penetration of LED lighting device with the online market is higher than the line.

Wang Donglei said at the press conference, BDO, NVC in the manufacturing system of more than ten billion yuan investment, and will start from the BDO NVC chip, "because of the lighting industry is more focused on the consumption of services, the Internet is a front line deal role. Enterprises can take advantage of this expansion of customers, more important is the line of user experience, the interaction between the two, more accurate test platform marketing tactics and convenience".

In fact, in many traditional industries to enter the O2O market, O2O in the end can bring substantial help to the transformation of the enterprise is also a challenge to face.

Chanson capital executive director Shen adorable said in an interview with reporters, "O2O has now been getting increasingly hot, some industries to join the O2O really be able to enhance the performance of enterprises to create space, but we clearly recognize that not all industries are able to achieve seamless and O2O, because of the prevalence of O2O is through the Internet to reduce the sales agent in the dealer's cost at the same time, consumers can intuitively see products and convenient purchase, this is the biggest reason for the existence of O2O. If the actual value of company establishment of O2O platform to achieve this goal, enterprise business is a small enterprise, to the end if only the development of the electricity supplier into a device that is not worth the candle ".

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