Low penetration of smart lighting touch consumer pain points

LED intelligent lighting topic is hot, but the actual penetration is very low. Relevant research data show that the current market penetration of intelligent LED lighting is less than 2%, and the product is mainly reflected in the application of adjustable light LED landscape lights, adjustable temperature and other aspects of the LED street lamp monitoring.

Product differentiation competitive strategy

With the rapid growth of demand for LED lighting is extremely tragic market competition. Especially FSL, Elec-Tech and other large enterprises join the "price war", the market is more fierce fighting.

Price war can not be played indefinitely, enterprises to break through the price war alone is not obvious, so some companies will turn to personalized, intelligent product competition. For example, can control the lamp through the mobile phone App software, the bright and dark color, intelligent LED lamp set function of lighting and lighting in one scene; through multiple independent LED lighting unit, adjusted according to the different driving conditions, in order to reduce the accident caused by lighting as much as possible LED automotive headlamps.

Compared to traditional lighting companies, LED new lighting companies on the layout of intelligent lighting more active. In early 2011, KingSun investment in R & D and key technology of intelligent street lamp power LED project makes a total of 7 million 650 thousand, accounted for all of the above general R & D investment. Statistics show that in the 15 revenue scale of LED lighting companies, there are 12 related research and development costs accounted for more than 30% of total R & D costs.

Smart home drive intelligent lighting

In addition to differentiated competitive market strategy, the smart home market fiery also promote the development of intelligent lighting.

Huatai Securities analyst Ma Renmin said that the concept of smart home as early as 20 years ago to put forward, but this area has been relatively hot investment, demand is relatively cold. Now, however, the situation has changed. According to the current market conditions, investment, technology development, to determine the inflection point of smart home is coming.

Intelligent home belongs to the field of intelligent lighting and therefore has a new development ideas, and the opportunity to use the capital to guide the development of the market to guide the integration of the hand. Not only PHILPS, GE and other international lighting giant scrambling to launch smart bulb, and even millet, Jingdong and other Internet companies have begun to layout LED smart lighting.

As the star of intelligent lighting products, PHILPS's Hue can not only dimming and toning, and even apple and Android systems can be customized by the client. And its latest intelligent lighting software platform allows users to switch control according to the scene, at any time to connect the lighting inside and outside the household equipment. The domestic millet this year also released a product called Yeelight smart lighting.

However, one can not ignore the fact that the current intelligent lighting products and intelligent Home Furnishing products, "can not touch the real consumer pain points", at present, the industry can only hope that a single product can get a breakthrough in the market.

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