U.S. LED bulb market price war smoke resurgence

All along, the high price so that many consumers will have a willingness to save energy LED bulbs. Now as the industry giants have relented on the price, the situation will gradually improve, but also means that the LED bulb price war the U.S. market started again.

CREE on Wednesday unveiled a $19.97, equivalent to 100W LED new bulbs. This brightness is the first choice for many home lighting, so this type of bulb has been the focus of market attention.

CREE is only one of the few LED chip drivers to enter the consumer LED bulb market last year. Just one year, the company through the Home Depot sales of light bulb product prices fell by 23%. For example, one of the equivalent of 60W LED bulbs, prices fell from $9.97 to $12.97. "We want to make the price more attractive. Mike CREE Watson, senior director of market and product applications.

At the same time, another giant PHILPS lighting market is also unwilling to remain out of the limelight. On Monday, PHILPS released a $9.97 equivalent of 60W LED bulbs. Another equivalent to 100W bulb price of $24.97. The company said that all PHILPS bulbs have been issued by the U.S. government's Energy Star certification, buyers can get kickbacks. (CREE claims that its equivalent to 75W and 100W bulbs remains to be verified by energy star)

In the giants melee, while the market is also ready to join the new battle group. Headquartered in San Jose California emerging enterprise Switch said its equivalent to the 40W and 60W of the LED bulb is available now for $11.99, and the company is expected in this year to sell at low prices is equivalent to the 75W and 100W products.

According to market research firm Strategies Unlimited estimates that in 2013 the global A19 specification of the LED bulb (ie, 100 W incandescent bulbs to replace the application specifications) revenue of only $1 billion. In the wave of price war, by 2018 this figure will be expanded to $5 billion 200 million.

"Price is the only stumbling block to household consumers. Strategies Unlimited market analyst Philip Smallwood said. CREE and other companies such a substantial price cuts will effectively promote the replacement of LED bulb tide. "