Lighting industry agents talk about LED marketing channel reform

In the lighting industry increasingly diversified channels today, the development speed of the electricity supplier can not be ignored. In the past year, many brands of online products repeatedly hit sales miracle, traditional agents feel unprecedented pressure. At the same time, companies try to direct sales model and EMC model, so that some of the traditional agents keen smell vaguely aware of the crisis has come.

Recently, the general manager of Guangzhou City Guangdong Zhi Lighting Electrical Appliance Co. Ltd. Zhang Woren puts forward three problems in micro-blog: 1, when the electricity supplier is still in rapid growth, O2O model replaced the past sales model, how do traditional agents? 2, when you rely on the survival of the agent brand settled in electricity providers, and even try to direct sales, the original agents do? 3, when the South China Power Grid in order to contract energy management or "innovation + pre-sale" power "free" lighting lamps, and now how to do the agents? In order to answer the general manager of Guangzhou Zhang Woren lighting and general manager of the confusion, this issue will enter the manufacturers, to find answers

Agents can be transformed into a brand custodian"

Auman lighting technology executive vice general manager He Feng

The rise of electricity supplier channels is an indisputable fact that the electricity supplier has made a major breakthrough in a short period of time and growing into an important sales channel. In addition to the rapid development of information technology, the model is the key to innovation, such as O2O model. O2O model is an innovative business model, through cooperation with offline businesses, the use of online channels to promote goods and services to attract users to buy, thus turning them into their own line of customers.

In the era of Internet retailing, the traditional agents need to change the positioning. The positioning of the agents to the past as a sales, price and other aspects of the role of participants, into a whole circulation in the provision of logistics supply, capital platform and the role of intermediate services. Second, do a good job in WeChat marketing. But in order to achieve a good development in the electricity supplier, the most important thing is to experience". Especially the lighting products, durable, good resistance not only to see the brightness of the lighting products; consumer personal consumption, more is the collective behavior of households or businesses, in order to cope with the lighting industry "experience" bottleneck, traditional agents must continue to work out the marketing mode of good store, because part of the network marketing is marketing, traditional agents must have certain advantages in resources to do marketing planning, but not to marketing and marketing, must not blindly follow the trend.

Electricity supplier development so fiery, any industry and brand settled electricity supplier will be inevitable. Domestic and foreign LED lighting brands are now establishing direct channels to improve the channel self-control. In this case, the traditional agents will face the survival of the fittest market reshuffle. From the standpoint of traditional agents, with personnel, capital and management advantages of traditional agents could be converted to "brand" brand managed hosting providers ", taking" agents "higher level", is an individual; another way is to transition to the brand, which is conducive to saving publicity at the same time can be unified brand, product brand image. In the energy shortage under the environment of EMC mode in response to the national energy policy came into being, the new energy saving mechanism and "innovation + sale" free gift "lighting model to attract the attention of customers, more and more customers are keen to share with EMC such achievements, has seriously affected the existing sales agents. Product innovation has been the direction of energy saving, Auman the pursuit of science and technology, the phenomenon is not harmful to Auman it. The future of the Auman will strengthen communicate actively with various financial institutions and EMC, enhance the innovation of enterprise, product knowledge and pattern, establish mutual trust and cooperative relations, for different types of projects, in-depth cooperation, to expand the scope of cooperation.

Agents should have Internet thinking"

Xiao Nanfang, deputy general manager of Zhongshan Jinling lighting

Many industry consensus is the electricity supplier channels continue Mooren's market share of traditional channels, such as more mature in the field of home appliances, especially the field of small household electrical appliances, many well-known brands have to promote business channels, traditional channels more often exist just as supporting. Many companies in the lighting industry in the second half of 2013 began to force electricity supplier channels, electricity providers have become an indispensable channel in the industry, with the traditional agents of conflict, we must think about the next challenge of survival.

Traditional lighting agents to transition must have Internet thinking, that is a user first thinking. In the era of consumer sovereignty, companies must have a user first thinking, you really have to curry favor with the user, Taobao sellers meet is pro is a true portrayal. In the case of product functions can be met, the needs of consumers is decentralized, personalized, therefore, consumers in addition to the pursuit of product features, but also pay more attention to product services. The future development of the channel will focus on the combination of products and services, which prompted many traditional agents focus on product sales to product service transformation.

For the traditional lighting industry agents, regardless of how the development of electricity providers, offline services will be irreplaceable. Agents in the Internet thinking under the guidance of the development of "three services" into the community, into the town, into a custom field. Active change in order to win development opportunities.

Store should focus on after-sales service

Pro