Tiananmen LED screen the world's most expensive public service billboards

Many of the world's largest outdoor large screen is the best tool for marketing and publicity, started in September 2010 to set up the Beijing Tiananmen two giant LED screen, is a best example. Do not charge the Beijing Tiananmen square LED screen, only to do publicity for the mainland each city, important political activities and public welfare, in Times Square in New York monthly rent of $400 thousand LED screen market to calculate, almost can be said to be the public welfare billboard the world's most expensive cost.

Only national city propaganda

It is understood that the Beijing Tiananmen two giant LED, the area of 200 square meters, the LED display screen of the maintenance costs, most of the project cost is total annual budget expenditure in Tiananmen square, about a year to 16 million yuan, but does not charge.

And the Tiananmen broadband committee every month to play the table, playing 5 to 6 hours of public service ads or national image promo, a day to broadcast for 12 hours.

Due to the Tiananmen square, the proportion of the giant LED playback and television films are different, so the provinces are to send the new film is completed. City and county are actively seek this excellent exposure, such as film "Inner Mongolia paradise prairie - Inner Mongolia" is only 5 minutes long, but spent more than a year before the film was finished.

Tiananmen CMC requirements are very strict, the film may not be prominent in the color of the local leadership of individual fragments, there can be no commercial color. At present, only to the county level propaganda film, municipal propaganda are also not on schedule.