Three factors restricting the traditional business according to the enterprise into LED

In 2008, the financial crisis has ended the commercial lighting in the "ten years", at the same time, the timely adjustment of national macro policy, vigorously promote resource-saving society, energy conservation and emission reduction has become a hot topic in streets and lanes. Led commercial lighting as a new generation of energy-saving light source, has been recognized by the market and rapid development. In particular, the application of the Beijing Olympic Games and other large projects to accelerate the process of LED commercial lighting. 2009, LED commercial lighting finally ushered in the promotion of the application of the market, a large number of LED commercial lighting projects have been launched, a new wave of LED wave so that everyone is looking forward to the next ten years of commercial lighting.

LED commercial lighting to stimulate the enthusiasm of the traditional business before the company cautious conservative attitude, the chiefs have to spend overweight LED. According to NVC boss in March 12th breath released 6 series of more than and 100 varieties of a total of 300 new variety of LED, and promised to invest the raised funds listed 1/10 or $160 million for the LED production and research and development. Just a few days ago, Zhejiang sunshine lighting announcement, the next three years will invest $1 billion for LED lighting projects......

According to traditional business chiefs have other LED enterprises incomparable channel and brand advantages, channels can bring products to market quickly; and in the field of commercial lighting cluster brand will greatly promote the degree of market acceptance, with customer base accumulated in the field of commercial lighting, commercial lighting enterprises can quickly occupy the traditional market.

NVC chairman Wu Changjiang said NVC's attitude change is based on the "LED development is ripe" judgment. Regardless of this judgment is correct, after all LED market chaos can not conceal the fact that from the enterprise itself, to enter the LED industry, must first solve the three major problems, namely, technology, cost and consumer attitudes.

Technology is not enough, OEM blessing

Compared to the traditional lighting, color rich, strong sense of hierarchy of LED lighting in the environment has an absolute advantage in the expression, can provide a dazzling image of commercial lighting display effect. But now LED commercial lighting such as heat, light, color temperature, color rendering index and other technical bottlenecks still exist problems.

Many people think that the traditional business enterprises to enter the LED industry, has a natural advantage in technology. Zhongshan Huayi lighting engineer Deng Bin did not think so: "traditional commercial lighting products with LED commercial lighting products are two concepts, although the traditional commercial lighting enterprises will have some basis and strengths in terms of the structure and the art lamp, but in terms of LED still need some technology. "

The NVC launched more than and 100 varieties, equivalent to the launch in 2010 the whole industry nearly 1/5 of more than and 500 varieties. NVC product planning department manager Gao Xiang proudly told reporters: "the development time of this batch of products a total of only about half a year!" the speed is astounding. But industry insiders told reporters that this is just a smokescreen of NVC put it, most of the products is looking for OEM manufacturers OEM production.

For the traditional lighting companies looking for OEM to launch new LED, Dalian nineo-nine chairman Shi Weili told reporters, "Dalian is the beauty of the lighting business OEM.

The traditional enterprises have strong capital and brand advantage, quickly enter and snatch the LED lighting market is the lack of technology and products. The use of OEM OEM manufacturers, is undoubtedly a good weapon to quickly cut into the market.

Many industry insiders told reporters that the LED lighting industry cohabitation, the country has not yet developed into a national standard LED industry standards, and to determine whether a LED is the most simple basis for export.

Wu Changjiang said, NVC did not get the energy star certification, and LED NVC products marketing tentatively in Chinese market.

This force pointed out: LED products exported to foreign countries will encounter patent issues and standards of certification, and to pass the certification of foreign countries is not easy. For the domestic market, we are looking at the domestic policy of energy-saving emission reduction subsidies. "

Price war ahead

Traditional commercial lighting companies rush into the LED industry, because fancy LED products with high added value. Deng Bin told reporters: "the ordinary fluorescent lamp even if the profit doubled to earn a few dollars, but LED is expensive, even in low margin but still relatively high profits, just like a mobile phone to sell thousands of dollars anyway than selling hundreds of pieces to make more. At present, LED product gross margin remained at around 20-30%.

For the LED commercial lighting market, giving a feeling is the biggest power, "the market is not really up, but the price war broke out". He told reporters, a one meter two T8 pipe, and some sell one hundred, and some sell for $two hundred, the price difference, but the quality is different. The chip with a 40 Fen, a 12 Fen general chip; transparent PC, four or five yuan ordinary, 923 yuan good. In general, customers are more inclined to cheap products, but after a period of time to find the problem, it will reduce the expectations of LED products, which hindered the development of the LED lighting market.

For the big NVC launch new LED, Dalian nineo-nine chairman Shi Weili expressed his concern to the reporter: "it is not difficult to NVC channels, but there may be some problems in quality assurance, NVC is now doing, the price cost would be problem, but if excessive LED cost problem will be like Zhongshan to sell lamp