There are LED lamps of the "Three Chaos" phenomenon

With the improvement of the consumption level, the proportion of the lighting in the decoration consumption is getting higher and higher. Reporter survey found that JINGWAH Home Furnishing, although after years of development, but now the lighting market is still facing the unknown brand, high price, mark is not congruent, the market still needs to be further standardized, consumption environment needs to be purified.

What brand is this lamp? The clerk asked three

The reporter visited the three city lights of Shili River after the discovery, although the name of the store sold the same brand store, but the store is very rare. Many stores are selling a number of brand products. A relatively large number of brands, shopping guide will be directly informed of the sale of the lamps and lanterns, and a brief introduction to the light of the brand, some stores as well as the text of the brand brochures, but such businesses can be described as a few. Reporters in the investigation process, there are even sales of their own brand products are not clear.

From the market, material, price analysis lighting industry chaos"

Heng Sheng Xuan in the shop, the reporter about a lamp, the shop for Beijing company asked: "this lamp is what brand? "Salesman Leng for a moment:" we have this light is produced in Guangdong, as to what brand...... She rummaged about, then turned around and asked another sales staff: "our manager, the light is what brand? "Another clerk replied," it's all made in Guangdong. "See the reporter dedicated to specific lighting brand, she then picked up the store name card, pointing to the name said:" is this brand. "Reporter then asked:" you are not a company in Beijing? "The clerk said vaguely in Guangdong also has a factory, then changed the subject.

In the more than and 10 store visits, the brand logo lamp lighting, only a part of Taichang brand Hongkong and Taiwan brand, other stores, the reporter did not see any brand logo on the lamp. Brand store clerk told reporters, if you want to stay, the best choice of brand direct. A lot of stores are dealers, and then to Guangdong manufacturers take goods sales. Insiders also revealed that the same dealer agent multiple brands is very common, "hung dealer brand sellers".

In the course of the investigation, the reporter also learned that some manufacturers and dealers are also manufacturers. "We also have their own factory in Guangdong, their factory is a copy of some brands well, some imitation, we also agent sales. "

How about the material? With a business mouth

In the visit project, the reporter noted that almost all of the lamps and lanterns hung price tag, marked with product type and price, for the light in the end what kinds of geometry, what is the use of accessories and other specific information, consumers can only allow the introduction of shopping guide.

But the shopping guide introduced, will inevitably make consumers foggy, light is pure copper, copper, zinc alloy, copper alloy and other six kinds of material; crystal is also divided into natural crystal and artificial crystal. Artificial also subdivided into SWAROVSKI crystal, Egypt imported crystal, K9 crystal, and even the glass said; in addition, resin, cast iron, sheepskin, plastic, wool felt is all kinds of lamps and lanterns of material. Directly related to the material, that is, the price of the product, such as the price of SWAROVSKI crystal and domestic crystal on a huge difference.

Reporters in the course of the investigation, did not see any one of the lights will be sold every detail of the lamp material, specifications and other information through the form of text express.

Lamp price geometry? The price tag has no meaning

Have buy a lamp experience consumers know that Beijing lamps prices have a lot of water, in addition to a clear discount standard special offer products and a few stores, many products of the actual price is only the price of 50 percent off, 70 percent off or even a fraction.

In a shop, the reporter saw a price of 30 thousand yuan buy crystal lamps, offer 10500 yuan, directly hit 70 percent off, "if I reported high, you do not directly go well; and in another city lighting, the price of 28800 yuan droplight, shopping guide price 8800 yuan. "We are now doing 51 promotional activities, this is just a special offer. "But the reporter did not see the lights have any special signs or instructions. In a shop across the street store, the reporter phase of a crystal lamp, the reporter went to the inquiry at the same time, look at the price tag of lamps. See the shopkeeper smiled and said: "you do not look at the price tag, no meaning, I'll give you a good offer, the lamp price is 8500 yuan. "But this time, the reporter saw the lights of the marked price tag: 27800 yuan.

However, in such a price system, some of the lights are still high prices, the reporter saw some of the price of crystal lamps at about 100000 yuan, or even a $700 thousand. On the other hand, similar lamp type prices vary greatly. Just bought a light consumer Liu emotion: Although the quality looks good, but a look at the price of such a similar low so much, always feel relieved, feeling like being slaughtered. "

The birth of the Volkswagen brand still needs time

So there is no brand lighting industry? This is not the case. Reporters learned in the interview, a number of lamps and lanterns brand annual sales of billions of dollars, and its products and quality has been recognized by the industry. Actually, Su Hongmei, general manager of the beautiful house in the light of the industry that the lack of brand. Famous brands in the industry a lot, but consumers do not know. "

For today's situation, Shili River