The wind of the wind off the LED display industry ripples"

Recently, the CPC central ministries jointly issued a document, for the suppression of luxurious extravagance, thrift office party. At the same time, the central office issued "on the government agencies to stop the new government building and clean office space notice", said to stop the new government building, housing management standardization office, and the limited funds and resources for the development of the economy and improve people's livelihood.

Like a stone thrown into the vast sea of LED display, causing subtle changes in the LED display industry. How big is the influence of the wind of thrift? It is like the butterfly effect of general deep tremors throughout the Pacific, or of no importance? Under the guidance of the new policy, relying on government projects is a loss of business or as an opportunity to start restructuring? All kinds of questions are looking forward to the industry's answer.

Activity comparison

August 31, 2013, the opening ceremony of the Twelfth National Games held in Shenyang Olympic sports center. Unlike the previous opening ceremony, the opening ceremony of the National Games no large-scale theatrical performances, there is no bright fireworks set off, there is no bright lights of the night, the opening ceremony was thus described as a return to civilian". The media issued a document that has no opening stage design, large machinery stage decoration installation, lamps using only the stadium, shorten the show time. At the same time, the opening ceremony also does not use the LED, thereby reducing the pressure on the transformation of electricity, significantly saving the cost of preparation.

This is almost the same as the 2011 Universiade in Shenzhen. August 12, 2011 to August 22nd, the twenty-sixth World University Summer Games held in Shenzhen. Universiade not only shows a good image of our country, but also the fire LED. Whether it is LED lighting or LED display has become the most successful Universiade landscape. Shenzhen Universiade center LED light art works with the crystal light? Yao Pengcheng as the theme, it is reported that this is the first time in Shenzhen on the application of large buildings LED lighting system, only the main stadium on the use of more than 23 thousand sets of lamps, lighting area of more than 110000 square meters.

At the opening ceremony of the Universiade, Jin Lixiang provided by the 365 LED display of the world gate is undoubtedly the most eye-catching opening of the facility, a giant open his arms to open the door of the world scene shocking. "The gate of the world" chose 365 large LED display more than 3 thousand square meters of the giant screen, not only provides spectacular images, was also designed as a large stage, can accommodate nearly 400 actors performing.

In recent years, the Shenzhen Universiade is another international event hosted by the Beijing Olympic Games, Shanghai, World Expo, the Guangzhou Asian Games, Xi'an Garden Expo, the continuation of the previous LED light and display the main dance style, once again promoted the development and application of LED. However, the implementation of the policy of thrift changed the route, the National Games held a strong statement of the country's frugal party, the determination to do activities.

Industry reaction

Without the boost of the event, the LED display industry is not going to have a certain degree of influence, this influence is a breeze or injured in the sinews or bones for the enterprise, I am afraid the mind of different enterprises.

China optics Optoelectronics Industry Association LED display applications branch chairman Guan Jizhen said, in fact, the national policy of austerity is a good move for the benefit of the people's livelihood, LED display industry is healthy. Because of the previous large-scale activities to promote the development of the LED display industry is only a peak period of a boost behavior, is icing on the cake performance. From another point of view, there are many government departments, Party activities still need LED display, compared with other media, LED display more fashionable and dynamic, with ornamental requirements of the people, so the future will continue to play the role of him on the stage. Therefore, the national policy for the LED display industry does not have much impact on the contrary, to help the LED display industry to a more rational direction.

The general manager of Shenzhen qipuguang Electronics Co., Ltd. Wu Xiaogang believes that in the past, the LED display manufacturing enterprises due to their different marketing routes and methods, different market positioning, some enterprises are mainly government and engineering projects, the national policy will be issued after the economy has a great influence. But for most companies, little effect, Qi Puguang basically not affected. Abison, President of the North American region, Mr. Zhang Haishi expressed his approval. He said, such as Abison, mainly foreign market oriented foreign trade enterprises have not been affected by domestic policy.

Manager of the planning promotion department Shenzhen jonsung Electronics Technology Co., Ltd. Mr. Yang Yongchao bluntly, because before Cheung innovation in the project and lease display rely on large, affected by this policy, the domestic engineering orders Cheung innovation in municipal engineering has obviously decreased, but fortunately, Cheung innovative and not entirely dependent on Municipal projects. On the contrary, Cheung innovation this year, breaking the record, in the foreign market and other areas of the country to occupy the advantages of sales results all the way up.

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