LED display market low capital force industry trends

With the unprecedented prosperity of LED technology, LED display products concern, widely used in commercial advertising, live broadcast, traffic guidance, stage shows and other fields, so far, the LED display shows some characteristics of it, rather than rising in the market for LED lighting, LED display market performance more deep. In the first half, the capital injection of listed companies, help upgrade LED screen enterprises, the development of the LED industry in the three quarter of the current situation can be seen, LED development needs rational layout, efforts to consolidate the cornerstone of industrial development.

Listed companies capital injection, help upgrade LED screen Enterprises

In the current LED display industry, a lot of enterprise business to project based, facing a long turnaround time, accounts receivable, financing difficulties and other issues. Furthermore, IPO has been unable to open, LED display as the main business of listed companies will be very slim chance, many enterprises founder in the financial pressure to actively seek "buyers", for enterprises to inject additional capital to accelerate its development and increase market share. In this environment, the industry believes that the LED industry mergers and acquisitions will be more and more, because in the current situation, companies want to market will be very difficult, but the demand for funds is expanding. "

Except in the capital of a listed enterprise acquisition solution as pressing danger, LED display, enterprises will have more support in the management system, marketing strategy, research and development capabilities and the enterprise strategy, and merger synergies. Insiders believe that, LED shows that the enterprise is in a short period of time (less than 10 years) broke up, the development of business owners awareness, management awareness, management capabilities and other aspects of the development of enterprises and a serious disconnect. In such a realistic environment, LED display companies listed companies acquired, will inject new vitality into the development of enterprises.

LED display industry in the first three quarters of the current situation of the development of the 2013

From the point of view of the past three quarters, the main development trend of LED display shows: market competition, individual enterprises into a "bottleneck" of development business crisis or encounter; enterprises to actively expand the market layout while strengthening the enterprise brand construction. In addition, the majority of enterprises to display the main industry, the business actively expand outreach. The following one by one to understand it.

The market competition is intense, the individual enterprise falls into the management crisis or the development bottleneck"

As a fully market-oriented LED display application industry, market competition is a normal range, but in recent years, a single price competition also makes many companies in the industry are not injured. The 2012 annual industry overall sales market has improved, but the overall level of profits and to realize synchronous growth, whether it is emerging market leasing products or traditional display market, the price war has emerged. The new leasing, cooperation and other market sales model for LED display products manufacturing enterprises also pose a challenge to the risk of capital.

Any one industry in its development process, will be in the round after round of shuffling, and a wave of the elimination of the enterprise to complete the self evolution, survival of the fittest is the law of nature, of course, no exception. By the end of 2011 in Shenzhen's "junduoli" incident, the industry remains, reflected in the competition situation, individual business has fallen into a serious crisis, but also to the enterprises in the industry sounded the alarm. June 2012 "yjg" at the end of 2012 "Hope" and "big eyes", the profession is several well-known enterprises in succession or bankruptcy, or debt, "shuffling theory", "winter", a most clamor. In fact, the development of enterprises in the industry suffered a "bottleneck" far more than a few companies, but for the LED display applications industry as a whole, hundreds of enterprises in home enterprises is inevitable, the key is the prospect and confidence in the overall development of the industry.

In the face of the "good future" and "grim reality" coexist in the overall development of China's LED industry, we should have confidence in the development of the industry. LED shows that the application industry should be said to have many years of development, in the product technology, marketing network, professional team and the application of the market has a good accumulation, constitute an important cornerstone of the development of the industry. More importantly, China's LED display industry is rooted in the development of the market, the industry's private enterprises as the main body, few government support and concessions, wild may mean more vitality.

Enterprises to actively expand the market layout, strengthen enterprise brand building

To cope with the market competition, LED display in the industry listed companies are expanding rapidly in the industry, both aggressive competition strategy to market opportunity, with market development and increase investment in research and development of two weapons, in order in the increasingly fierce competitive environment can not only survive very well, and has made great progress and intention become the industry integration.

The backbone of the industry's brand awareness is also growing. Many enterprises through actively practicing internal strength, increase investment in research and new product development efforts, optimize management and production process management, production cost control, strengthen the construction of enterprise culture and human resource management, build the core competitiveness, create excellent brand, in order to enhance competition advantages. Listed companies to raise funds to actively expand the production site, the purchase of advanced equipment, improve production processes, improve product quality, new product launches, marketing and other general brand promotion activities. It can be predicted that with the gradual rise of listed companies raise investment capacity