The strong electricity market oligopoly OPPLE sales topped the Q3 light source

TrendForce's green energy division LEDinside latest "Chinese lighting electricity market analysis report pointed out that since 2014, the main lighting brand China market are actively expanding e-commerce market, open up new sales channel network. With the rapid growth of online shopping channels, the degree of competition between each brand electricity supplier to each other is very fierce. OPPLE, PHILPS, and NVC Aldo gradually firmly secured the top four, lighting electricity supplier market into a strong oligopoly.

LEDinside senior analyst Wang Fei said that the third quarter of the electricity supplier performance, OPPLE lighting for the first time beyond PHILPS, ranking the first light products sales, and since last year, OPPLE continued to maintain a leading position in the lighting lamp sales, has become the first brand in China Ming electricity market.

The third season of light market changes in the ranking is quite intense, in addition to OPPLE surpassed PHILPS as the first light source lighting brand market sales, a light, light snow ranking increased slightly; FSL, OSRAM, Delixi compared to last quarter decline; beautiful lighting in the third quarter to increase promotional efforts, launched only 9.9 RMB 3W ball bulb, season up to 14 times the growth rate is very obvious.

Lamps Market in the third quarter of the ranking is relatively stable, the main brand sales have shown varying degrees of growth. Wang Fei pointed out that the lamp sales ranking is mainly due to the relative stability of the lamp is easier to achieve competitive differentiation, each brand has its specific market segments and consumer groups, business intentions can maintain a certain share, not easy to appear the performance of soaring plunge situation.

PHILPS lighting sales fell 4%, a decline in ranking second place, however, the lamp sales growth of 14% in the first three, the online sales management center revealed by the light source lamp steering strategy.

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