The product intended to get rid of the plight of the development of Jiawei marriage?

To expand the domestic market in May 19th, Jiawei shares company and all the shareholders on lighting signed the "equity transfer agreement", the 123 million married pursang illumination, "marriage" of the goods on the lighting will serve as a wholly owned subsidiary of Jiawei shares and the main sub brand operation.

A ripple, Jiawei on the "marriage" caused a discussion upsurge in the lighting industry, we have sound, speculation of this marriage of the sequence of events, the media interviewed before a lighting products division is responsible for goods, secret to "marry" the story behind the lighting.

From the "peak" in the "low" products were "cut brilliant"

2004, the product lighting in Guangdong City, Zhongshan Province, set production, research and development, sales in one, the product covers commercial lighting, LED lighting, building electrical, outdoor lighting, light source 5 categories of electrical appliances. Founded in 2007, only three years of product lighting on the break through the sales of 100 million, and showing a good trend of prosperity, orders after another, the country has the largest market area, the 24 offices.

But until 2009, lighting products appeared a lot of internal complex problems, due to poor integration of investors, not between shareholders, plus product supply can not achieve good results, resulting in a lot of orders have been delayed delivery, resulting in dealer dissatisfaction, on lighting into a small valley. Despite the increase in product lighting on the company's transformation and inject new vitality, but it is still difficult to return to glory.

According to the person in charge of the "lost" lighting products and a large part of the reason lies in the enterprise management problems, company executives first thought is the implementation of decentralized management, so the establishment of the 3 division, but in reality the centralized control have been fatal, due to the company's overall power to the general manager of the company don't understand, causing other product lines division manager issued instructions to inappropriate management, resulting in the slow decision-making, What I say goes., resulting in the management of more personnel than work available, chain.

Forced by the dissatisfaction of centralized management, product management executives have left, a large number of office managers to flow to competitors, the product was founded on the staff of 20 small businesses. This is the product of the original spirit of the decomposition of the enterprise, the resources are scattered. The changes in the product marketing system, leading to the instability of the dealer channel. In the product of the agent system in the area of lighting agents also appeared to wait and see, and it was not very stable system due to the loss of part of the flow of business quality dealer resources.

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