The exhibition journal: LED market in the United States have a brilliant future

June 1~5, the American International Lighting Fair LIGHTFAIR International (LFI) held at the Las Vegas Convention Center in 2014. This year's exhibition attracted a number of international lighting brands exhibitors, in addition to CREE, Hubbell and other major U.S., but also the lack of domestic brands, such as TCL, BYD, etc.. The first day of the exhibition will be a sea of people, very lively.

Lighting design

In the lighting exhibition, the exhibition of LED product design and creative, more people-oriented. OSRAM through this exhibition, showing a number of advanced lighting research and application. Including: how to use lighting at the children's Hospital, let the children more relaxed in the ward, reduce the perception of pain in children; in the hotel and Home Furnishing lighting applications, they studied the light color temperature in the 2400K environment, can relieve the pressure, so as to improve the quality of sleep in the office; the application of specific lighting, can let the staff to concentrate on work.

In addition to showcasing the latest LED lighting products and advanced applications, the show can see professional lighting part related Home Furnishing architecture: such as outdoor intelligent lighting control system and lighting solutions; intelligent engineering applications such as smart city, parking lot lighting applications. It can be seen that the United States LED lighting and home, construction, decoration closely linked.

U.S. LED market potential

LED lighting is one of the most popular industries in the world, manufacturers of various countries compete to invest in the field of LED, the market has great potential. Domestic brand TCL has entered the U.S. market for 2 years, the annual sales are showing a rising trend.

In the exhibition, the customer said, the United States promulgated the regulations and policies of production and the prohibition of the use of traditional incandescent lamp, while the United States consumer acceptance of LED increase, LED lighting for rapidly increasing demand, the LED market has great potential.

These customers are also willing to cooperate with Chinese enterprises, through the joint development of products, joint brands in the United States to participate in the exhibition, etc., to jointly develop the U.S. market.

Europe and the United States focus on brand protection

In addition to the United States International Lighting Fair, the author in April this year also participated in the Frankfurt lighting exhibition held in germany. Integrated these two exhibitors found that the European and American markets have one thing in common, that is, pay great attention to the protection of intellectual property rights, and a sound law to maintain. Every year, Chinese companies have been punished for violating intellectual property rights.

So, Chinese businesses before entering the European market, to fully understand the differences in business culture, legal and other aspects of the local and the increase of product design and development, in addition to protect their intellectual property rights, but also should respect other people's intellectual property rights, so as to brand competition or successful cooperation with Europe and the United states.

For more information about LED, please click on the LED link in China: www.cnledw.com or WeChat public account (cnledw2013).