The lighting package revenue 4 billion yuan in revenue last year increased Rawlinson

[LED] Vtion Linsen 21 evening released annual report, the year 2014 the company achieved operating income of 4 billion 2 million yuan, an increase of 39.25%; attributable to shareholders of listed companies net profit of 434 million yuan, an increase of 0.25%; net profit after deduction of non 424 million yuan, an increase of 1.20%; earnings per share of 1.08 yuan. Intends to shareholders for every 10 shares were distributed cash dividend of 2 yuan (including tax).

Rawlinson said that during the reporting period, the company's operating income over the same period last year increased 39.25%, mainly due to the company's main business products in SMD LED production capacity further release, timely seize the good opportunities for market development, vigorously strengthen the application of the LED marketing efforts so that the application of LED product sales increased significantly.

The product, SMD LED contributed 2 billion 79 million yuan in revenue, an increase of 60.15%; while many manufacturers has been abandoned LampLED nor Linsen contributed 1 billion 119 million yuan revenue, the highest gross margin of 29.97% is the product gross margin. Although the proportion of LED application products accounted for only 14.76% of total revenue, but the performance of $591 million compared to last year is also a successful double.

However, although the year-on-year increase in revenue, net profit growth is not synchronized rawlinson. M.L.S. which is due to: first, the company in 2014 will continue to increase efforts to expand to LED lighting, LED lighting, advertising sales staff input, exhibition sales costs increased substantially, the current engulfed part of the profits. At the same time, because the lighting market threshold low, competition is more intense, as new entrants, the production process should be improved, the scale advantage has not yet appeared, labor cost and manufacturing cost is high, so the lighting of the low margins, pulled down the company's overall gross profit margin; secondly, since the second half of 2014 SMD, increased product market competition, selling price and gross margin decline, the current level of profits thinned.

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