The impact of the Internet on the traditional lighting business predicament and break

In recent years, the traditional home building materials industry, including lighting industry business is not good to do. From the macro environment, the current economic situation is really not satisfactory, to apply the stock market argument: market adjustment, a slight shock.

The development of the times, the impact of mobile Internet technology, fragmentation of the channel, the fragmentation of the time to change the habits of people's consumption patterns, making manufacturers become passive, confused and disoriented.

Traditional offline mode of distribution, sales model in the mobile Internet technology has become fragmented impact. Therefore, the reaction of the manufacturers, was washed out, is the inevitable result.

Of course, it is undeniable that there are reasons for the industry environment, China's lighting industry as a traditional industry, lack of originality, mutual plagiarism cottage more serious. Those who have the spirit of craftsmen, the products of the manufacturers, often lost the power of R & D and upgrading. This will inevitably lead to the category of lighting and lighting, into the endless homogenization of price competition among them.

Mobile Internet era, in a way, is a chance to re shuffle, everyone and every enterprise, are standing on the same running line facing the same opportunities and challenges.

Mobile Internet era, there are three opportunities and challenges

First: C2B

With the big data and Internet information tools, C2B model becomes feasible. The so-called C2B, is a private custom, said the refinement is precisely the goal of locking their target customers, database oriented, providing one on one solution.

Second: fragmentation

Sales channels, dissemination of Internet promotion. Fragmentation of the spread, fragmentation channels, personalized interaction, the characteristics of the mobile Internet era.

Third: intelligent

Whole house intelligence, of course, including the lighting of intelligent. Lighting is not only lighting to illuminate the traditional function of the light is not only cutting of space and distribution, lighting the future emotion, experience is the expression of aesthetic art, is intelligent emotion can take the initiative to people's perception of emotion "the passions".

Mobile Internet era, for lighting purposes, there are two types of enterprises are relatively easy to break before the line:

One is to do platform

A platform for enterprises is to build a business model, such as the European * is lighting, from the traditional manufacturing enterprises transition to the enterprise platform, with the brand and channel advantages, integration of implants, more product lines. With the help of capital, with more product lines, cut more channels. For example, O2O cloud platform of a certain company, the integration of the national ten electrical resources, build community Jiezhuang micro marketing.

Do platform, said it is easy to do, the current industry leading enterprises, the growth of the platform for enterprises is relatively easy, because they have a brand advantage, channel advantage, more grafting capital advantage. Mobile Internet era, the platform has the characteristics of the winner take all. So even now the industry giants, it may be cut from the edge, with the help of capital financial leverage, by virtue of the advantages of the third models to subvert.

The other is to do explosive products

Some focus on the style of the product, design, the original style of the enterprise, located in a field or even a single product, to create the perfect solution called burst". In the era of mobile Internet, those who have the spirit of craftsmen, the product when the work view of the enterprise, with the help of third party platform, easier to stand out.

Artisan spirit of the original enterprise, in the era of mobile Internet, it is easy to have their own place. They are very competitive or, or have a creative solution for the user, or by virtue of capital and technology, the product price to achieve the ultimate, and use the Internet platform to flex its muscles. On the marketing level, the soLomoPo Solomon model, perhaps the traditional lighting lighting business Internet marketing more reliable mode (mobile + social platform + localized consumer + experience store).

Mobile Internet era lighting boss, from the background to the front desk. For the products and services, he is a craftsman, the details of the pursuit of seamless. For the brand, he is the image spokesperson. Speaking of the enterprise, he is the spiritual leader, is a preacher, press spokesman. For employees, he is a career partner.

"This is the best of times, it was the worst of times", the mobile Internet era, not the evergreen tree of eternity, every enterprise is very careful, as if. Today's winner, the industry's giants, perhaps in the near future, there may be an industry outside the humble edge of those who gradually subvert. Today's small and micro enterprises with the product or mode of innovation, barbaric growth, but also an opportunity to become bigger and stronger. Foreign capital and technology or industry with the advantages of the enterprises, with the mobile Internet platform to third parties, is likely to stir up trouble in the lighting industry.

Prologue has been opened, the show is staged. Who is the king of the era of mobile Internet competition, let us wait and see!

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