The LED lighting industry has become a competitive "red sea"

Soso LED Network News: Currently, in the LED lighting terminal market, homogeneous products are fighting each other, and "price wars" are emboldened. For this reason, merchants complain that the products they sell are also available next door, and next door and next door. How can manufacturers get rid of vicious competition? How do businesses stand out? How can the industry achieve healthy development? … “Design” becomes a great weapon.

As we all know, excellent product design means "originality", "innovation", "differentiation", "added value", and more importantly, "larger market space". To this end, the Nanhai District Government of Foshan City and the Lighting Industry Association of Nanhai District, Foshan City are well aware of the "value of design to the industry and to manufacturers" and kicked off the "Maker·Nanhai" Lighting Design Competition on May 12 this year.

It is reported that since the launch of the competition, it has received great attention and support from the industry, attracting Foshan Lighting, National Well-known local enterprises in Foshan such as Star Optoelectronics, Xuelite Optoelectronics, Zhaoxin LED, Futian Electric, Jinli Electric, Shangjin Optoelectronics, Junlang Electric, Jiadun LED, Lisheng Optoelectronics, high-end colleges and universities such as Foshan University of Science and Technology, Guangdong University of Technology, Guangdong Light Industry Vocational and Technical College, Foshan Vocational and Technical College, and design institutions such as Guangdong Xu Chuangchuang Industrial Design Co., Ltd. actively participated.

LED lighting can only "talk about development" by "talking about intelligence"

Whether it is the lighting field or the entire home furnishing field, if it has developed to this day, if you are still avoiding or not talking about "smart", then don't talk about "future" and "development".

First of all, from the national policy level, the importance of "intelligent manufacturing" and "innovative development" has been clarified. We have seen that as early as May 8 this year, the "Made in China 2025" announced by the State Council clearly stated that it will promote the deep integration of informatization and industrialization, accelerate the integrated development of new generation information technology and manufacturing technology, that is, deepen the role of the Internet in the manufacturing field. domain, and promote the development of “intelligent manufacturing”. The "Recommendations of the Central Committee of the Communist Party of China on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development" (referred to as the "13th Five-Year Plan") reviewed and approved at the end of October also further clarified: to build a new industrial system, accelerate the construction of a manufacturing power, implement "Made in China 2025", and implement intelligent manufacturing projects.

From the market level, the market and consumers have also urgently put forward "smart" requirements for the majority of lighting manufacturers. This "intelligence" includes not only the construction and transformation of new intelligent factories, but also the research and development and production of intelligent lighting products. Under the call of the industry and the market, companies represented by Hongyan Electric, Opple Lighting, NVC Lighting, etc. have deployed in the field of smart lighting, and the industry has become a common trend.

LED lighting can only "win the future" by "facilitating capital"

The biggest difference between the new era of LED lighting and the traditional lighting era is the "gathering and competition of more capital forces". Listed from LED lighting With the increase in the number of companies, the increase in the number of mergers and acquisitions between enterprises, and the cross-border "influx and erosion" of external capital, it is not difficult for us to realize the "ferocity" of the power of capital: in the future, any company with lofty ambitions and market ambitions must possess a skill, that is, the ability to "control the power of capital" to achieve its own development. +To this end, the second "South China Sea Forum" has focused on the theme of "Capital", aiming to launch a broader discussion in the entire industry on how to "face capital directly" and "embrace capital", and ultimately use it for corporate development, thereby promoting the industry to develop and move forward in a healthier and more rational direction. +Taking the state-owned enterprise Guangsheng's acquisition of well-known listed lighting companies Nationstar Optoelectronics and Foshan Lighting in the Nanhai area of ​​Foshan in the past two years as an example, it is not difficult to see that capital has had a huge impact on the industry and enterprises. Du Xuehong, president of the Foshan Nanhai District Electric Light Source Lighting Industry Association, once publicly stated: "For the 'young' LED lighting industry, it is still dominated by small and medium-sized enterprises; most small and medium-sized enterprises have limited capabilities and resources. Resources are limited and development is limited. Therefore, as an association, we encourage seeking various cooperation possibilities through equity alliances or industrial chain integration to achieve high degree of integration, industry optimization, and promote greater development of enterprises and regional industries. ”

The so-called "high degree of integration" and "industrial optimization" often require the help of capital to achieve and improve. This is also an important reason why the second "Nanhai Forum" has to talk about "capital"

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