The LED industry "miwuchongchong stride forward singing militant songs"

The market is like battlefield, LED market is not only a "bright future", the current encounter is "miwuchongchong". In other words, the LED market channel on the performance is not as people had thought a stride forward singing militant songs.

1 since the start of the enterprise inside and outside the industry, product homogeneity is very serious, but the channel in the current economic downturn environment, distribution capabilities greatly reduced, therefore, the "human malignant overcapacity has been a matter of fact"; market positioning and product differentiation between enterprises is not obvious.

2 consequences of excess production capacity is the price war imminent;

3 therefore, the company launched the LED wave, the first wave of LED business failures, the second wave;

The core technology of 4.LED - chip, especially in the high-end chip, are in the hands of others, the future, our enterprise Chinese what to take to follow family competition? Perhaps, the upstream market could be done? Perhaps, can only take LED Market Road?

The above information is mixed, but we should believe in the sunshine after the rain, LED industrial country egoism, the company launched the LED project, do is in the contemporary era, will benefit future generations. However, if the lack of in-depth understanding and insight into the LED industry, simply to short-term profit for the purpose of the enterprise, is bound to retreat and end gloomy.

The present situation of LED, as of 90s 90s, the Internet, the Internet, once it is raging like a storm, but Starving people fill the land. But LED is more optimistic than it is now, because the market demand will quickly digest excess capacity.

Ma said: "today is cruel, more brutal tomorrow, the day after tomorrow is very good, but the vast majority of enterprises are dead tomorrow night, only those who can see the real hero of the day after tomorrow sun. "

The end of the dark horse of the traditional lighting companies, may not be the circle of enterprise, as Apple's end mobile phone industry, digital camera industry in the end, replacing LED, outside the circle of people inside the circle do things, they often have the advantage of capital and technology, in the original circle, market promotion and sales promotion is the best master, need to be familiar with the lighting industry market, it is already.