Double eleven online shopping spree lighting electricity supplier sales need to do homework

In November 11th, the "double eleven" online shopping spree rujierzhi, brewing for nearly half a year, finally ushered in a centralized outbreak of this day, according to Taobao platform index, at 11, just over 6 minutes, Tmall double eleven sales exceeded 1 billion yuan. Less than six hours, sales exceeded $10 billion. The morning of 10, sales of almost 15 billion yuan. As of 24, Tmall double sales exceeded $35 billion 19 million, while in 2012 the double eleven, this figure is only 19 billion 100 million.

As the mainstream of the household industry consumption, lighting home in the double eleven amazing performance, outstanding achievements. As the lighting industry is engaged in the business platform for the evaluation of the electricity business, as Mr. Wang, eleven double lighting industry overall sales of electricity supplier is exciting". It is understood that OPPLE lighting, Aldo, Chau Ming Hanyuan lighting brands have exceeded 10 million mark, OPPLE lighting sales to 60 million 180 thousand more pride in the list, a single oppleLED bedroom ceiling lamps sold about 4000000, which Taobao store sales of nearly 50 million.

Taobao mall lighting category single store sales TOP20

This year the newly established Chau Ming Hanyuan brand in the "double eleven" is also doing well, according to Shanghai duzhan in "double eleven" electricity supplier war Chau Ming technology brand director Mei Zhimin said Zhou Ming Hanyuan brand LED lighting products' double eleven "sales activities greatly exceeded expectations," double eleven "started one hour after sales won 3 million a good start at 24 yuan," double eleven "activities, total number of transactions has exceeded twenty thousand, sales have reached 21 million 420 thousand yuan.

In order to prepare for the "double eleven" business war, various lighting electricity supplier is to do the homework, put 150 for OPPLE lighting, Chau Ming Hanyuan from September began preparations to do a lot of work in manpower, material resources and early promotion propaganda, and launched LED ceiling lamps, lamp, lamp, crystal lamp and a variety of promotional products, with Home Furnishing with 4 baby in eleven double clearance activities, which sold thousands of pieces of LED bulb price is only 19 yuan.

Home Furnishing indicates the prospect of lighting Home Furnishing lighting electricity supplier channels in the "gratifying success double eleven", to test the water electricity supplier LED eat a reassurance, take electricity supplier channels is the trend of the times, is irreversible, only to seek close combination of online and offline, is the kingly way.