The European market has changed China LED according to "inside and outside enterprises or by the enemy"

[China LED Reuters] on the LED export lighting companies, this year is an extraordinary year. The end of 15 years of protection, so that more foreign companies to enter the domestic market, the competition is extremely tragic. As for the foreign market, the mainstream market growth of LED lighting products fell so that the pattern is more volatile".

Domestic or foreign war to break out of the recipe?

According to LEDinside latest report shows that in 2015 the size of the LED lighting market will reach $25 billion 700 million, of which the size of the European LED lighting market is expected to reach $5 billion 507 million.

According to statistics, from 2015 to 1 in February China's LED lighting exports reached $1 billion 590 million, an increase of 42.3%.

Interpretation of the reasons for the transfer of domestic enterprises have sold, the price is uneven, the market environment has become a mess". Last December, a Zhongshan company LED bulbs sold on the pounds into the LED lighting industry joke, it was tempting to reflect on. To avoid the vicious competition in the country, turn to foreign exports, is also a breakthrough strategy.

"Now the domestic acceptance of LED vary, the market price is very chaotic. We want to locate in the high-end, so choose a foreign market. Huang Laifu, general manager of Xiamen Bai Ming said, and at the beginning of this year to do cross-border electricity supplier.

It is understood that Bai Ming photoelectric main export bulb lamp, par lamp, downlight. Although from the beginning of 2012 to do LED export lighting, but in 2014 sales will reach about 50000000, product sales of up to only 1 million 200 thousand.

Billion into the general manager of the company also revealed that the company, LED lighting products are mainly exported to the United Kingdom, Italy, Belgium, France, Germany and other European countries, accounting for 60%-70%.

Although the gradual recovery of the European economy led to LED lighting demand, expanding the market for LED lighting products, but the euro's average annual decline in the exchange rate as well as the recent dramatic depreciation of the euro, the LED market caused great fluctuations.

It is understood that the proportion of foreign exchange reserves accounted for the euro fell to its lowest level since 2002, at the end of the first quarter of this year fell below 20%.

For a while, the European market even from the Nuggets to become a lot of LED lighting companies to avoid the battlefield.

The euro LED export enterprises as how to reverse the crisis?

Our products are mainly exported to European countries, such as Holland, Belgium, Germany, Britain, etc.. LED lighting exports accounted for up to 100%, in Germany has been a certain market FYT general manager Tang Bairong in an interview with China LED network reporter, still showed their concerns.

The impact of the euro devaluation on the LED market is very large, nearly two months, the rapid decline in the rapid pace of loss of profit, in turn, we hope to provide support. "

The rock also believes that the depreciation of the euro LED export lighting companies have a huge impact.

From the way to the enemy, and stride forward singing militant songs "in the face of compression in the European market, the transfer of the foreign market has become a part of the development of good policy exit LED lighting companies.

"Of course, we also have other efforts to consider other countries in the market. Tang Bairong said that at present, the company plans to increase investment in the U.S. market, in addition to the huge demand for LED lighting market in the United States, the dollar exchange rate is also an important factor in the steady rise. "Do a good job of products, we must go to a favorable environment. "

January 2014, the U.S. government announced that the next 3 years will have to face the elimination of 3 billion 700 million incandescent lamps, which make up a huge market space to give our LED lighting companies more opportunities to enter. In addition, in recent years, the rise of emerging markets such as Southeast Asia also provides more choices for LED lighting companies export.

"The situation in North America is good, our customers are mainly concentrated in the United States, Canada, Britain, Russia, Japan, Australia, etc.. According to Huang Laifu, this year will also consider some emerging markets, such as India, South America, etc..

With the growing demand for overseas LED, emerging markets rise, China's LED lighting products export pattern has gradually changed. (text / China LED network Lurena)

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