Terminal channel is the key to replace traditional lighting LED

Over the past two years, LED lighting products prices continue to fall by more than 30% a year, the scale of the scale of the LED scale is gradually weakening. Currently in the terminal market, whether dealers or consumers, for the acceptance of LED lighting significantly improved, which also indicates that LED lighting in the short term to achieve explosive growth in the terminal market is possible. So, the construction of terminal channels has become a priority among priorities in the work related to lighting enterprises. At present, there are many new LED lighting companies to use products and price advantages, successfully into the traditional lighting enterprise distribution system.

The reporter visited the market found, such as NVC, Johnson Electric and other traditional lighting stores, many friends, Carle lighting billion into the LED brand figure.

The face of LED lighting business, the traditional lighting companies want to sit idly by, keep calm is no longer possible, between the two forces of the channel snatch the dispute has been simmering, showing "the coming stormin" situation.

In order to resist LED lighting enterprises for their own dealer system to prevent the invasion of its own resources the traditional lighting companies hope submissively, with its strong control to the dealer, the competitor's products and brands to clean up its dealer system, so as to consolidate the original channel advantage, the development of enterprises in the lighting and inhibit LED terminal market.

Lighting accessories, a brand agent, NVC Everlight, Huaqiang benbon, auroral, Hao technology etc..

Such as the micro-blog content is true, means that the agent brand choice, Draper can only make a difficult decision in the NVC and other brands, if you choose other brands means giving up the NVC product distribution rights.

Then, reporters call in Shanghai, Beijing, Wuhan NVC, Shenzhen and other places of the dealers, the majority of the dealers said not received the relevant notification. But some dealers reflect, initially with NVC signed agency agreements, there are provisions are not allowed to sell other brands of lighting products, so now the NVC to solidify his status, even if the introduction of such a policy has no ground for blame.

Tough decisions"

The so-called "gates of fire, adverse impacts, if the news is true, then not only can not sell NVC dealers billion light LED products, even other brands of LED products have to give up. Dealers have to face the dilemma, take Tencent once famous, it is really a difficult decision".

On the one hand, NVC brand strong influence in the traditional lighting, really make its dealers earn money; on the other hand, LED lighting is the future trend of development, and NVC in the field of LED lighting is walking slowly, the price is not that expensive, the category is not complete, consumer acceptance is not high, give up other brand means in the short term to give up LED lighting.

In the reporter visited, there was the NVC dealers on the offensive, "if the news is true, then the NVC is forcing its dealers to give up LED lighting business. "Shenzhen NVC dealer said, NVC development was very slow pace of LED lighting products category, thin.

After last year's infighting, NVC no mature LED products into the channel. NVC and LED products are expensive, not by the terminal consumer acceptance, make money, don't mention it.

Dealers also said, "our aim is to make money, if NVC LED lighting products category is rich enough, the price close to the consumer demand, and not always superior, I think we will not give up and find another brand of NVC brand. But the real problem is now NVC LED lighting business in the stagnant state of embarrassment, dealers obviously lack of confidence. "

Now in Elec-Tech NVC officially became chairman of NVC, Wang Donglei, at the helm of the interior has no one can on behalf of NVC NVC interests, dealers will inevitably lose confidence in the nvc. If at this time the NVC high pressure policy such dealers forced into submission, later there will not appear the phenomenon of dealers defection.

However, although NVC dealers decided hard, but according to reporter visited understand that the traditional lighting channel cleaning cases are not uncommon in the industry, the NVC action is just one of the typical representative, but also indicates the future development trend of lighting channels. Mainstream dealers eyes long, less bound by the price, I hope to do the brand, although the decision is difficult, but the face must face.

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