Ten years, lights are taking the opportunity to transform the road LED

Transformation of traditional manufacturing enterprises to export to the domestic attempt, at least for now, may not be successful soon. As early as three years ago, is located in China "lights are" Zhongshan Ancient Town of Guangdong (hereinafter referred to as the "town") Ling Li Home Furnishing Lighting Factory founded two brands, do export and domestic market, and now, the fact that still do better than domestic export.

Although not enough to represent all the statements of a school, but the "lights are" old enterprise transformation and try, still is not difficult to see the delicate situation of China transformation of traditional manufacturing industry at present.

In October 18th, the Zhongshan Ancient Town in Guangdong, four days of the eleventh session of the international lighting Expo site, a large number of customers at home and abroad to negotiate the shuttle, reporters in the lighting industry as the sample, the traditional manufacturing enterprises export to domestic sales did a series of interviews.

The reporter survey, compared to the export for the transformation of domestic enterprises, they are generally facing more complicated domestic market environment, it is also their confusion, and every economic transformation, in the elimination of a number of enterprises at the same time, the surviving enterprises also imperceptibly upgrade.

Ten years transition

The transformation of Guzhen lighting company to a longer period of time, in fact, in 2008 before the international financial crisis for a long period of time, the transition has begun.

The last century at the end of 70s, when the town first production of lighting products of the town is a success, the local production of lamps set off a boom, a few years later, a group of couples in the production of lighting products shop, brothers factory have to get together, they purchased from the surrounding areas of parts, simple processing and assembly after the products are sold to the country around. In early 90s the formation of a street lighting.

Subsequently, the lighting industry in Taiwan has begun to transfer to the ancient town, along with Taiwan to enter the capital, technology and equipment, management experience and sales channels. The town government at this time also began to the lighting industry as a key industry to support a large number of developers to invest, temperature, effect of industrial cluster in Guzhen lighting, lighting lamps become the largest production base and sales center.

In November 8, 2002, China Light Industry Federation, China Lighting Electrical Association awarded the ancient town of "China Lighting Capital" honorary title. In the town lights are officially after second years, is now marketing Home Furnishing Ling Li Lighting Factory "Bolannuo" brand leader Li Yuanjiang introduced by a friend who came here from Guizhou.

"At that time there was only a bit of a busy road. "Li Yuanjiang witnessed the changes of the ancient town in the past ten years. With the development of the industry, and now the ancient town of high-rise buildings, hotels, squares built very impressive, it is difficult to think of this is just a small town.

In 2011, the total output value of Guzhen lighting industry reached 17 billion 100 million yuan, accounting for more than 60% market share; $500 million total exports, exports to the United States, Japan, Europe and other more than and 130 countries and regions, town official data show that the lighting industry output value is 4.1 times more than 3 billion 350 million yuan in 2001. Currently registered in the town of more than 2 companies.

When it comes to Guzhen lighting industry changes, Li Yuanjiang feel a lot. He said that before the lighting industry is still not standardized, the market is full of plagiarism and three noes products, these three products work is very poor, a large impact on the regular manufacturers. The quality of employees is uneven.

Ten years, customers also have a lot of changes, Li Yuanjiang said, now the customer awareness of product quality improvement is very much, and pay more attention to the brand, from visiting the exhibition they continue to inquire about the brand awareness, development potential and subsequent enterprise business ideas can see.

Despite the growing industrial scale, the fair is still busy, but Li Yuanjiang said the show a lot less people, "to tell the truth, not".

According to Li Yuanjiang recalls, from 2003 to 2006 is the best time to do the town lighting business, when the profit margin as high as 50%, and now there are already quite good in 30%. "

The other exhibitors HK light Ltd. manager Wang Gaoxiang also told reporters that they came several times a year, the fair exhibitors will change a small group, have to have it. And this year, especially drained, and those who do not have the brand, no innovation is almost gone. "

Domestic export

In 2009, second years after the financial crisis, the ancient town has a history of the history of the year of the home lighting factory made an important decision: the creation of the new brand of the two of the more than and 10. One is called "Bolannuo", specializes in LED products, mainly for export; one is called "megat", the flagship product for the emphasis on the original design of ceramic lighting, mainly for the domestic market.

LED and design, Guzhen lighting company for their own transformation and development and set up two new path.

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