How the rural market will become a new territory of LED Enterprises

Reflect the development trend of domestic lighting and the trend of the eleventh session of the fair opened on the 18. The fair, LED how to price and channel breakthrough become the lighting business most practical problems, the reporter found that two or three rural line market has become LED enterprises to new territory development in the channel. How to make LED into a cheap goods to enter the two or three line of the market, perhaps LED companies need to solve the problem.

Channel breakthrough: LED want to illuminate the rural market

Since last year, with the downturn in the U.S. and European markets, the domestic market has become one of the main battlefield of many brands fought. Along with the high price, high quality "for the characteristics of LED lighting, with the application of the scale, the price is greatly reduced, then it is possible to develop the rural market, the reporter learned at the fair, many LED companies take the rural market as one of the main direction of the future.

The rural market prospects are also Zhongshan city Sydney Rambo Lighting Co. Ltd. marketing director Liu Zhu identity. A survey shows that: at present, China's rural households are generally used incandescent lamp, its power consumption is 8 times the LED lighting, fluorescent lamp is also a factor of two times. With the growing energy crisis, energy saving has become a global consensus, coupled with LED lighting does not contain mercury, not easily broken, waste can be recycled, the world's first choice for new green lighting products.

Almost all businesses, including LED companies believe that China's LED agricultural lighting market will see revenue within two years, from now on, the vast rural areas will become the largest market for LED lighting. Liu Zhu said that in foreign markets, the domestic real estate market downturn, the 123 line of the city's LED lamp market has been a lot of impact.

Some buyers also said that by the end of 2011, China gradually phased out incandescent, accelerate the promotion of energy-saving lamps project officially launched. The vast rural areas will also become the largest market for LED lighting.

Question: product "cheap" to test the competitiveness of enterprises

Reporters saw at the NPU lighting booth, the company developed a happy family ceiling price of 230 yuan / light around. Zhang said that their goal is to be the leader of China's LED ceiling lamp, because the main market for the rural market, so they try to find a way to price. "Attack the rural market must be inexpensive. Zhang said, compared with similar products, the product will be cheap to 70-80 yuan / light, only in this way the rural market is more competitive.

With the rapid development of rural economy and the improvement of people's living standard, the demand for lighting quality is also increasing. But relatively speaking, the rural consumer spending is still insufficient, if the LED price is too high, even if it is difficult to promote energy-saving. Therefore, how to maintain the advantage in price, is the key to LED enterprises to participate in the rural market competition.

Zhang said, in 2011 Home Furnishing lighting industry spent in anguish struggling and wandering, the biggest bottleneck is the channel, high-quality resources to a second tier market is the first-line brand firmly grasp the three or four level of market cost too many enterprises do not have the input conditions, and the main consumer market Home Furnishing lighting is the three or four grade market, want to increase brand Home Furnishing the share of sales only to help dealers to develop rural sales channels. To achieve cheap, on the one hand is to reduce manufacturing costs, on the one hand is to optimize the channel to reduce operating costs, only through the control of the cost, in order to make greater profit.

Experts feel the pulse of Guzhen lighting industry from the largest becomes the strongest?

Town 21000 lighting companies, the annual output value of 17 billion yuan, the town has become the country's largest lighting industry base, but does not represent the strongest, Guzhen lighting industry the next 10 years to take? The fair period, Guzhen Town Government invited 18 lighting industry consultants hired new ideas and direction for the development of the ancient town of lighting industry and path advice. Many experts suggest that the ancient town to increase the intensity of mergers and acquisitions.

In the first industry consultant at the annual meeting, the status of Guzhen lighting industry of the ancient town of the town Party Secretary Yu Xipen speak their concerns: Although Guzhen lighting industry do the largest, but not the strongest, there is still a big gap compared with the advanced lighting industry in Europe and the United States, the Milan International Lighting Exhibition International Lighting Fair is not recognized by the ancient town lighting, the protection of intellectual property rights has become the biggest problem, though there are many products in Milan Lighting Fair Guzhen lighting enterprise is the production of OED, but they did not recognize the town enterprises to participate.

Recommend one to promote mergers and acquisitions to increase the intensity of intellectual property protection

Industrial economics doctoral tutor Su Qilin said, he began to observe the development track of Guzhen lighting industry from 2006, from the current point of view, Guzhen lighting industry has great development, but Guzhen lighting industry still has the "star and the moon less" situation, the market competitiveness of enterprises is not strong, the key is to detect the lack of service level. He believes that the development of a local industry is dynamic, the key to look at the industry's research and development level, the level of testing and financial services. Today, the ancient town of lighting enterprises with international level of testing platform is very few, to create this testing service platform, we must join hands with local governments and leading enterprises.

Huizhou Hui Yuan Au Optronics Co director, general manager, said Shi Yucan, Guzhen lighting industry has more than 21 thousand enterprises, the annual output value of 17 billion yuan, while the Huizhou package