Tang Guoqing: ten key words dialysis trends in 2015

In recent years, LED lighting industry each year with an increase of more than 30% rapid development. Especially into 2014, the traditional electric light source products in full retreat, LED lighting terminal penetration continues to improve. At the same time, channel warfare, price war, product war, brand war intensified, the industry mergers and acquisitions tide surging. In the beginning of the end of the mark, here to share some personal on 2015 LED lighting development trend of view.

Keywords: age

LED lighting created a new era of human lighting. If incandescent light up in twentieth Century, then LED will light up in twenty-first Century. In October this year, Akasaki Yong, Tian Hao Ho and the village of two or three scientists for the establishment of high brightness blue light-emitting diode was awarded the 2014 Nobel prize in physics. Under the concept of energy saving and emission reduction and low carbon environmental protection, LED replacement wave in the ascendant, coupled with its adjustable light color, intelligent control and other electronic properties, the application prospect is very broad and beautiful.

Key words: two wave

LED has created a new wave of wave after wave. Review in recent years the development of LED lighting industry, we will find that roughly four stages of development: the first is LED to enter the lighting industry, the second wave of all walks of life into the LED lighting, the third wave is the traditional enterprises to enter the LED lighting, the fourth wave of Internet business (millet), automobile enterprises (BMW) into LED lighting related field. The brightest horses coming and coming, it also shows that the industry is in the rising sun moment.

Keywords three: energy

LED is sending out Chinese energy. From the current point of view, LED is one of the few strategic emerging industries in China, the world's leading industries, and there is great hope from the industrial powerhouse into a powerful country. Here, there are a few data can be corroborated: China's LED lamps annual output has reached 810 million, product manufacturing and export volume ranking first in the world; the world's largest packaging factory in Guangdong, the largest LED chip factory in Taiwan; domestic chip import substitution ratio increased year by year, in 2013 reached 75%.

Keywords four: Reconstruction

LED connected to the Internet, electricity supplier suddenly. In 2014, the market scale of online shopping lighting products of about $2 billion 400 million, in all sales channels accounted for 14.4%, is expected to 2017, the proportion will reach more than 30% online shopping, lighting engineering, lighting and other sales channels to become the largest hypermarket sales of lighting products.

Keywords five: Rise

Cross border development of LED. The day before, the world Internet Conference held in Zhejiang. The rise of China's Internet will lead to the rise of the LED industry, which is the semiconductor industry, China and the international advanced level of the most close to the field. Microelectronics and photonics hand in hand into the era of LED lighting and information technology depth integration (Li-Fi), will also become an important element of the era of big data.

Keywords six: Migration

The subdivision and extension of LED industry. In the field of LED lighting products, public products (for the products) may be stereotyped, law-abiding, nothing more than the price; however, niche products (beyond the products) will be more modern, fashion, and fine differentiation formed in special fields, such as medical lighting, bio lighting, automotive lighting, mobile lighting, emergency lighting etc.. At this time, because of the LED, lighting is no longer just a lamp, and become a platform, through this platform, you can connect more elements and needs.

Keywords seven: control

LED intelligent development. Light is the premise of the existence of almost all organisms on earth, intelligent lighting will from "light" to create the application demand of intelligent "light environment", while LED itself can be digitized and controlled, on-demand lighting also make possible.

Keywords eight: worry

LED industry confusion. China Lighting Association Secretary General Dou Linping in the recent industry forum said, China LED lighting enterprises around more than 20 thousand, the lighting market value of about 500 billion yuan, three years survival rate may be only 25%, which is about 5000. Faced with the rapid development of technology and industry changes, many companies do not have the direction, looking for a new way to cross the river like a stone.

Keywords nine: World

Where is your LED world? In the face of increasingly fierce competition in the LED market, this year, OSRAM, PHILPS, Samsung and other international giants invariably chose to do subtraction, more focused, more focused way of life. For the majority of domestic small and medium enterprises, LED is a rare opportunity for development, but heaven and hell, sometimes not far away. Left or right? Enterprises should identify their own positioning, to find their own way of life and space.

Keywords ten way

Ideas determine the way out, vision determines the future. This is a collaborative innovation, cooperation and win-win era, closed, conservative and not effective means of competition, the LED world is wonderful, LED world is also very helpless. In such a big change, a big difference, a big turning point in the era, companies need to have an open mind and keen insight in order to stand out in this round of competition.

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