Do not let the industry "rapid development of LED industry"

LED industry as a magnificent LED light show, is appealing, but the huge competition but also make the industry suffered fierce price war, how to get rid of the vortex in the Red Sea market, blaze a new trail, still need time to cuilian.

LED lighting demand into the high growth, it is estimated that LED lighting shipments following the shipments in 2014 doubled after 2015 overall shipments is expected to continue to double the growth, but because the market price competition, LED industry that estimated by LED lighting output, 2015 growth rate is about 3, in other words, the price decline is about about 35%.

Observe the development of LED in recent years, the fast changes in the industry, the industry itself is often difficult to grasp, vaguely remember several industry was called out "ten years without cloud industry" and "the golden period of 3 years" the beautiful vision of the occasion, not long, "the clouds", "winter", "the dark period" or even "miserable" will follow, often orders that come and go.

In the face of market change unpredictably Samsung has gradually fade out, the Korean factory, Chinese, with strong financial backing, sustained expansion. Taiwan is being squeezed on the sandwich, from Japan and Europe and the United States Patent Dachang plant pot, a mainland cheap grab a single, Taiwan factory how to break through, mergers and acquisitions, alliances, transformation, have style all their own, but still need some time to work with cuilian.

Asia LED factory in Japan most resources, Nichia (Nichia), TOYOTA (TG) synthesis of patented technology and energy, in Japan, Europe and the high order market share is very high. However, Japan also has a project, such as the mainland market is rarely used in Japan, unless the customer specified.

In addition, the advantages of Japanese plants in the high market began to change. LED backlight grain apple iPhone use, the past is a single large nichia. This year, iPhone 6 came out with a total of 3 manufacturers cut, which Taiwan factory was named crystal power. The industry said that this is in line with Apple's decentralized supplier strategy, but also reflects the challenges facing the Japanese factory, the change in the form of cooperation has also created a day of cooperation is increasing.

According to research firm LEDinside estimates that the scale of the global lighting market will reach $82 billion 100 million in 2015, the LED lighting market will reach $25 billion 700 million, the market penetration rate of 31%, which is still the largest European area occupies 23% of the market, followed by Chinese, accounts for about 21% than the weight, while the United States market share of 19% of the market share, respectively, for the global the top three LED lighting market.

Although Europe did not see a large-scale subsidy policy, but its high price and the difference between light culture, making LED in commercial lighting and outdoor lighting market demand to improve.

China as the world's lighting products manufacturing powerhouse, with cost advantages and complete supply chain, market competition is more intense than any other market, regardless of brand manufacturers, OEM, or emerging lighting manufacturers and packaging manufacturers, in addition to significantly enhance the LED lighting penetration rate, the development of the sales channel is the future major development projects.

In recent years, the fierce price war, the LED manufacturers although the rapid expansion of production capacity with the production, but the value is no obvious move, even can only maintain stable profit performance is with the industry supply and demand fluctuations, in order not to be thrown out of the whirlpool market, the industry can only follow the bargain to grab a single city for expansion.

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