TCL seizes opportunities in Mini LED TV market

At present, new display technology has injected new impetus into the development of the color TV industry, and the market penetration rate of MiniLED TV has steadily increased. According to AVC monitoring data, the share of MiniLED products in China's color wire online market in the first six weeks of 2023 was 1.0%, an increase of 0.8 percentage points from the same period last year; the offline market share reached 2.4%, an increase of 1.7 percentage points from the same period last year, becoming the new favorite of the market.

In order to further seize market opportunities, color TV giant TCL recently released blockbuster new products-Lingyao QD-Mini LED TV X11G and the latest Mini LED TV Q10G Pro. attracted industry attention.

It is reported that Mini LED is the core track of TV display technology. Its two biggest features are ultra-high contrast and ultra-high brightness. Backlight partitioning and peak brightness are the core indicators of Mini LED. Specifically, the more partitions, the finer the light control and the higher the contrast; the higher the peak brightness, the clearer the details and the more realistic the scene restoration.

The newly released TCL X11G achieves the industry-leading 5184 backlight partitions. Compared with the industry's light flagship TVs, which have hundreds of levels of backlight partitions, the TCL X11G has 5,000+ levels of partitions. It uses point light sources instead of surface light sources, making the picture more transparent and full of details, reaching leading image standards. At the same time, TCL X11G reaches a peak brightness of 5000nits, making the brightness closer to the surface brightness of objects under daily natural lighting and lighting, and can well restore the brightness and details in real scenes.

TCL Q10G Pro is based on the Q10G, which was rated as the "2022 Phenomenal TV", and has achieved comprehensive upgrades in image quality, screen, audio, configuration, and control. The number of backlight partition levels reaches up to 1344, the peak brightness XDR is 2200nits, and the dynamic contrast ratio is 22 million:1.

First-class product strength is the key to success in the market for color TV companies. TCL's outstanding performance in the core indicators of Mini LED TVs stems from the company's continued efforts in the field of new display technologies. TCL entered the Mini LED market as early as 2017 and officially launched its first Mini LED TV in 2019. Currently, it has launched multiple series of Mini LED products, covering product lines from high-end flagships to affordable multi-price products.

In 2022, driven by high-quality and cost-effective products such as TCL Q10G, TCL will continue to maintain its leading position in the Mini LED TV market. In 2022, TCL Mini LED TV global shipments will increase by 26.8% year-on-year, and its global influence is increasing day by day. (Zhou Lei)