The successive Red Sea battles in the general lighting market have caused "disasters" in the lighting industry. Last year, the number of domestic lighting manufacturers that went bankrupt reached more than 4,000. This year, companies have moved to high-end commercial lighting and industrial lighting, which have not been overexploited, and COB products with excellent light efficiency have become the focus of application. With the substantial improvement of COB light source technology and quality, its usage rate is getting higher and higher. At the same time, consumers and users have higher and higher requirements for light. The market is in urgent need of high-light-efficiency COB products. However, the higher the requirements for light efficiency quality, the higher the product cost will be. In the current fierce price war, the popularization of high light efficiency COB products is hindered.
Made in China needs to regain its "craftsmanship"
In order to compete for the high-light-efficiency COB market, many companies sacrificed light quality or some key performance and blindly followed the trend to compete for price, but ended up with scars. Quality is the life of a product. Cost reduction and product innovation must be based on profound technical foundations. We must also adhere to the route of refinement and differentiation, focus on the concept of healthy and sustainable development, adhere to the bottom line of "craftsman spirit", and win the trust of consumers with outstanding quality.
A craftsman is a person who is meticulous in carving, with a delicate heart and two hard-working hands to create unique products. In March this year, Premier Li Keqiang mentioned "craftsman spirit" for the first time in his government work report. For a time, "craftsman spirit" became the focus of Chinese manufacturing companies. In order to meet the pursuit of quality in the new era of "Intelligent Manufacturing in China" and get rid of the low-quality label of "Made in China", companies need to regain their "craftsmanship" and assume the responsibility of revitalizing the country's industrial civilization.
As a leading flip-chip LED brand, Jinko Electronics has always adhered to the product concept of "keeping integrity and innovation, paying tribute to craftsmen, and being the first domestic LED brand". Through continuous technological innovation, it constantly optimizes its products to meet market demand, and its products are well received by users.
At the beginning of this year, Jinko Electronics responded to the urgent market demand for high-light-efficiency COB products and launched several new COB products that caused a sensation and imitation in the industry.
The first is the new AC COB white light module light source with the meaning of "subverting tradition". It integrates silicon controlled dimming components, IC components and temperature control protection components on the traditional COB light source substrate. It does not have traditional components such as electrolytic capacitors and transformers, which effectively improves the efficiency of the light source and extends its service life. Moreover, the module light source uses a ceramic substrate, which has good heat dissipation performance and high pressure resistance. It can pass the strict European high voltage test. Mass-produced COB light sources are controlled according to the shipping standard of 500 rounds of thermal shock.
The second is a high-efficiency COB light source (Ts 85°C). Jinko Electronics has optimized the heat dissipation structure of traditional aluminum-based COB products, lowered the COB crystallization temperature, and has a display index of 80, R9>10 (special color rendering index, that is, red reduction ability is greater than 10).
The third is a 26W ultra-high-efficiency COB with a luminous efficiency of more than 160lm/W. With the same chip, the luminous flux is increased by 10%. In addition, the color temperature is 5700K and the display index is 70, which meets the ultimate requirements of high-end customers for light efficiency.
Among them, the AC COB white light module light source is very suitable for the design of intelligent lighting fixtures, because it eliminates the need for a relatively large driving power supply, and provides enough design space for the intelligentization of lamps in lamps of the same size; in addition, this module light source also saves the cost of the driving power supply, reducing the price of the product as a whole.
According to Jinko Electronics, Citizen is the only mature COB+ module currently on the market, while Jinko Electronics AC COB white light module light sources have quickly entered the marketization stage. For example, AC COB white light module light sources below 20W have been used by end customers and are assembled into track lights. The products have passed Europe's strict reliability tests, with excellent quality and stable performance, revealing the "craftsman spirit".
According to user feedback, the light efficiency, light color, and performance of Jinko Electronics' high-light-efficiency products are comparable to those of Citizen Version 5 from international manufacturers, meeting the application needs of high-end commercial photography. Moreover, Jinko Electronics' products have stable quality, long life, high reliability, and small color coordinate shift changes as temperature increases.
Jinko Electronics' high-efficiency COB series products combine many technical advantages and are catching up with international manufacturers. The most competitive thing is that it has a cost advantage that foreign manufacturers lack, with outstanding cost performance and promising future market prospects.
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ANNA