Sunshine LED lighting revenue accounted for 5 of electricity providers, smart neck

[LED] - Yankon April 14th annual report released in 2014, the year 2014 the company achieved operating income of 3 billion 251 million yuan, an increase of 2.59%; attributable to shareholders of listed companies net profit of 288 million yuan, an increase of 24.31%; attributable to shareholders of the listed company after deducting non recurring net profit of 264 million yuan, an increase of 40.80%.

Among them, LED lighting products revenue 1 billion 624 million yuan, an increase of 65%, sales of only (sets), an increase of 124%, mainly due to the popularity of LED lighting products and corporate investment projects gradually put into production. Integration of electronic energy-saving lamps revenue 1 billion 151 million yuan, down by 25.27%, sales of only 182 million, the main demand for a large decline in PHILPS. Energy saving lamp income 391 million yuan, down by 32%, sales of 20 million 630 thousand units.

LED lighting revenue rose to 50%

2014, the proportion of solar lighting LED lighting products accounted for 31% of the previous year increased to 50%, the company's business from traditional lighting to LED new lighting transformation has been basically achieved. In addition to the development of company in the original source, the traditional office lighting field, due to the full substitution of LED light source, the original weak illumination field and outdoor lighting manufacturers in the field has developed a series of products, and to achieve rapid growth in the market. In the rapid growth of LED business at the same time, the product structure has been further optimized, the proportion of more than 40% lamps. Therefore, the company's business from traditional lighting to LED new lighting transformation has been basically achieved.

In addition, the sun lighting, said the year 2015 is the year of the development of the company's own brand, does not rule out the way to increase the development of independent brands by increasing capital investment or mergers and acquisitions channels.

E-commerce and intelligent lighting

Affected by the Internet, networking and other new technologies and new business models, the company also launched in 2014 e-commerce sales model and intelligent lighting business. Due to the early impact of offline sales channels, the sun lighting e-commerce business started relatively late, and now mainly through increased investment to catch up. Meanwhile, in 2015 will be combined with micro marketing to promote online and offline interaction complementary. During the reporting period, the company participated in the preparation of the intelligent lighting Specialized Committee China Lighting Association, and in the market the rapid introduction of intelligent lighting products remote control in the cloud, a Jingdong and Tmall platform to sell the first batch of intelligent lighting products lighting enterprises.

Although the smart lighting outbreak still need time, but lighting technology and Internet technology integration caused by the "Internet plus" phenomenon in the business model and business areas have expanded the original business form, Yankon has initiated the exploration and reserves of lighting technology and market intelligence. In 2015 the company will continue to increase for new business investment, foster the development of new business models and new business applications, and the introduction of market mechanism to the development of the business, to complete the intelligent lighting products chain layout, and expect the emergence of intelligent lighting products in 2-3 years the real application period.

Low price sales will lead to a more competitive environment

Outlook 2015, sunshine lighting, said that with the LED market will continue to maintain rapid growth, is expected in 2015 will have little impact on the energy saving lamps in the United States, Latin America will also be affected and decreased. In the next 3-5 years, LED will replace the past 10 years of accumulation of traditional light sources and lighting market, the market may be a short-term phenomenon of scale-up. However, as more and more enterprises have gradually formed the scale, the scale of the competition will pull the low selling price of products, making the LED more intense competition, enterprises may even make some non-standard market order is a short period of time to reach equilibrium. Sunshine lighting through the development of a few years ago, initially formed a scale effect of LED, have full confidence in the market, and must pay double efforts to enhance market share.

In addition, Yankon proposed business plan for the company in 2015 operating income of 4 billion yuan, operating costs 3 billion 60 million yuan, sales expenses and financial expenses, administrative expenses amounted to 547 million yuan, equity attributable to owners of the parent company net profit of 360 million yuan. Note: the operating plan is not a company's earnings forecast (text /LED net Flora)

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