Special information: analysis of China's LED lighting products export in 2012

In recent years, China's LED industry is growing rapidly, from the two Frankfurt International Lighting Exhibition and other famous exhibition, it is not difficult to find, in the international market demand remains sluggish, still won for the products of LED showed a very strong interest, and China's LED products have a small advantage in price therefore, in the international market with good prospects. According to the statistics of LED lighting products for the whole year of 2012, it makes some market analysis and provides some export strategies for reference.

First, LED lighting products in 2012 trend analysis

(TOPEASE:2012) analysis of LED lighting products market in China from January to December 2012

According to special information statistics, in 2012 China's total exports of LED lighting products $9 billion 20 million, an increase of about 30% compared to 2011. From January 2012 to December 2012, the market trend analysis shows that in 2012 the amount of China's exports of LED lighting products than in the month of 2011 have a certain rise. Which in December China's total exports of LED lighting products reached the maximum annual export amount of $1 billion 50 million, an increase of more than 50%. The highest value of exports in 2012 was in November, was 7.5 tons, an increase of about 55.1%. Although exports blocked in recent years, but in 2012 China's LED lighting products export situation is good, is expected in 2013 will continue to rise in the momentum in 2012.

Two, 2012 LED lighting products export destination country analysis

(easy information TOPEASE:2012, 2011 export country ranking)

Regardless of the total amount of exports or exports, the United States is China's 2012 LED lighting products ranked first in the country, respectively, about $1 billion 748 million and 1.47 tons. Followed by Japan, Germany, China, Hongkong, Britain, etc.. According to statistics, in 2012, LED lighting products exports in the top ten countries and regions, in addition to Hongkong, China, the rest of the country or region's exports have increased over the same period last year. In LED lighting products in 2012 China's exports of the top twenty countries and regions in Europe and the United States accounted for more than half of the LED lamp with high added value products, Europe and the United States, relatively strong economic strength and the European and American countries use strong awareness of energy saving and environmental protection products and other factors in addition to the European market after the financial crisis shock. There has been a warming trend. As a result, North America and Europe have been the main overseas markets of LED lighting products in china. With the LED lighting energy saving and environmental protection products and long service life and other advantages of the increasingly popular, some emerging markets such as Brazil, India, compared to imports of Indonesia, South Africa and other countries and the amount of 2011 has increased significantly, while imports is still less than the United States and Europe, but the growth rate of their imports is very fast.

It is worth noting that in 2012 a number of countries to raise the threshold of LED imports. Topease information learned from September 1, 2012 onwards, the EU eco design of directional lights, LED lamps and related equipment requirements officially entered the first stage, the functional requirements and information required to meet the new requirements, the energy efficiency of products. For example, LED and other energy efficiency requirements increased by 2.5 times. Therefore, China's LED enterprises should pay attention to the export of these new regulations, it may be possible to circumvent the export risks, while LED export enterprises should pay close attention to the dynamics of other countries.

Three, part of the hot market sales channel analysis

(easy information TOPEASE: hot market sales channels)

According to the characteristics of different countries, China's LED lighting enterprises should choose the appropriate sales channels to enter the market. Although the LED lighting products in each country is different, but in general can be broadly divided into 6 sales channels. Wholesalers, distributors, supermarkets, department stores, engineering and advertising companies, etc.. The number of wholesalers and advertising companies depends on the level of economic development in each country. Countries such as Chile, Brazil, Nigeria and more wholesalers, they will LED products to wholesale to retailers or distributors. In Britain, the United States and other developed countries in the retail sector is growing rapidly, the number of supermarket stores, and through the sales channels of sales is also very high, so the general can directly enter the market through the supermarket. Under normal circumstances, if a country has a large number of LED dealers, supermarkets and engineering companies generally in the market share will be relatively small. Although most countries will have a department store, but from the hot market sales channels in us is not difficult to find the importance of department stores in the sales channels of LED products is relatively low, but compared to other sales channels his sales is much lower, so we generally do not recommend LED enterprises to choose the Department Store as a breakthrough to enter the overseas market.