Sony launched OLED TV sales exceeded expectations

Sony launched the world's first OLED TV "XEL-1" popular market. Scheduled monthly production of 2 thousand units, although not very high expectations for sales, but the thinnest of the 11 inch model is only 3mm, coupled with an overwhelming quality advantage, in the personal TV market segments become the focus of attention. OLED is a self luminous display technology, in addition to the structure can be thin, lightweight, the performance also has high contrast, high brightness, high reaction speed and other advantages.

The company's OLED TV "XEL-1" using self-developed OLED panel "Organic Panel", although the official listing in December 1st, but the first in the store display a lot of dealers. Due to the monthly production of only 2 thousand units, the National Exhibition of dealers in Japan about 700, there is still a gap between the large number of exhibits, while the shop owner continued to show the status of the product before stopping. In addition, because the original scheduled production is not much, the actual sales exceeded expectations, the current situation of out of stock.

Sony line stage will still be the main LCD TV as a TV product, OLED TV is based on the positioning of higher order personal tv. Dealers on the newly launched OLED TV, mostly to give a good evaluation of the "Sony like" products. Although the current situation, is not able to make a significant contribution to the revenue of the product, but I hope the new added value of the product, the new opportunity to show the cause of the business, and gradually penetrate the market.

Source: topology Research Institute