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Shenzhen Longhua District Government encourages the new display industry to become bigger and stronger

The reporter learned from the Longhua District Industry and Information Technology Bureau on the 30th that in recent years, Longhua District has strengthened its foundation, optimized its system, and provided full guarantees, continuously promoting the energy level of the new display device industry cluster, and promoting the Longhua District's new display device industry cluster to be selected as a national-level small and medium-sized enterprise characteristic industry cluster.

Leading companies to gather together

Having formed a good integrated ecology

The new display device industry cluster is one of the three strategic emerging industry cluster development projects in Shenzhen listed in the "National First". According to Zou Xiaoqiao, a member of the party group and second-level researcher of the Longhua District Industry and Information Technology Bureau, the output value of Longhua District's new display industry will be approximately 358 billion yuan in 2022, a year-on-year increase of 12.9%, and there will be more than 380 new display-related companies. Among them, the total output value of the new display device cluster in 2022 will reach 31.075 billion yuan. A year-on-year increase of 13.9%, there are 60 companies in the cluster. The cluster has outstanding characteristics and advantages in the fields of polarizers, LCD panels and panel manufacturing equipment, and has formed an integrated ecosystem led by leading enterprises, agglomeration of small and medium-sized enterprises, and positive interaction among industrial clusters.

Shenzhen Leyard Optoelectronics Co., Ltd. is one of the representative enterprises of the new display device industry cluster in Longhua District. The company is a national high-tech enterprise specializing in the research and development, design, production, sales and installation services of LED application products. It is committed to providing customers with overall solutions for LED video and information release display. As a pioneer in my country's high-precision LED application technology and the world leader in small-pitch LED video walls, as well as a leading enterprise in my country's LED display field, it has ranked first in the country in terms of market share for 10 consecutive years and ranked first in the world for 6 consecutive years. It enjoys high reputation and influence at home and abroad. Leyard Optoelectronics has broken through the common technical bottlenecks in the Micro/Mini display industry, and its products have made many wonderful appearances in the CCTV Spring Festival Gala, etc. It is the core of major national political and cultural events with international influence. Display equipment suppliers and technical service providers.

"At present, MicroLED, AI and spatial computing/intelligent display will become the main development trend of the industry, with huge development potential, which will further promote the development of the new display device industry and its upstream and downstream industrial chains. In the next few years, it will become an important force leading a new round of digital technology and industrial revolution." Leyard Optoelectronics Technology Chief Engineer Zheng Jinlong introduced that in recent years Leyard has been committed to the research and development of MicroLED, MiniLED, AI and spatial computing, AI+ intelligent display, XR/VR/VP, 3D display, quantum dot LED display technology and other technologies. MicroLED is currently a disruptive and transformative mainstream display technology and has been widely used in many fields. In 2022, the company has officially entered the universal display era from leading the new era of Micro LED display. In 2023, the company's new generation Micro LED 8K (P0.6) ultra-high-definition display uses Micro LED chips, flip-chip technology, and MiP solderless The wire packaging process realizes the massive transfer of light-emitting chips. In addition to Leyard Optoelectronics, AVIC Display has broken the 8K large-size limitation and applied ultra-high-definition products to small-size fields such as mobile phones and vehicles.

It is reported that in the past few years, Longhua District has given full play to the leading role of enterprises such as Leyard, AVIC Display, and Baoming Technology, and has further integrated the upstream and downstream of the new display device industry. In order to strengthen the foundation of the new display device industry cluster, Longhua, on the one hand, focuses on "making up for shortcomings and forging long boards", attracting key companies such as Meitang Technology, China Optoelectronics, and Waterward, and promoting the integration and extension of the industrial chain; on the other hand, it promotes the digital transformation and upgrading of the new display device industry. Since 2021, it has promoted 44 new display companies to complete digital diagnosis, 3 were selected for the Ministry of Industry and Information Technology's transformation pilot demonstration list, and 13 were rated as outstanding transformation cases in the region. In addition, we actively build a "through train" for government and enterprise supply and demand, and hold activities such as the "I help companies find markets" high-quality government-enterprise matchmaking meetings, covering more than 20 new display leading companies such as Jufeng Display and Hua Sixu, effectively helping companies expand their markets.

Break the difficulties of enterprises

Help enterprises improve quality and efficiency

Zheng Jinlong said that during the development process of Leyard Optoelectronics, Shenzhen City and Longhua District have given the company a lot of support, paying special attention to the company's production and operation status, and providing the company with comprehensive and normalized services from the aspects of market entities, government services, industrial policies, and financing convenience.

In fact, it is not just Leyard Optoelectronics. In recent years, Longhua has worked hard to provide all-round guarantees for the new display device industry and build a multi-element ecosystem. Focusing on gathering resource factors such as industrial innovation, service system construction, and platform development, Longhua has taken the lead in issuing special policies for the new display industry to inject new development momentum into enterprises. Since 2022, it has allocated nearly 10 million yuan in industrial funds for related projects. In order to ensure the space development needs of enterprises, Longhua provides rent subsidies and innovation through industrial land selection, relocation and resettlement. New industrial housing and other directional methods ensure industrial space at multiple levels, supplying 8 sites for enterprises in the new display field such as Leyard, and 3 innovative housing for companies such as Jingwei Intelligent Technology, striving to ensure corporate space needs. In order to tap the development potential of enterprises, Longhua has visited and provided services to more than 370 new display companies since 2022, solving more than 50 relevant complaints, with a response rate of 100%, and helping to solve development blockages and difficulties.

According to Zou Xiaoqiao, Longhua has been making every effort to build a high-quality small and medium-sized enterprise cultivation system to promote enterprises to "upgrade small enterprises to standard, refine regulations, go to market, and strengthen the market." Under a series of measures, the new display industry in Longhua District will have a total of 175 provincial and municipal special new enterprises and 21 special new "little giant" enterprises recognized in 2023. In 2022, 46 new display companies will be upgraded. Since 2020, a total of 9 new display companies including Leyard have been recognized for a total of 18 innovative products and services. The gradient cultivation results are excellent.

In the next step, Longhua District will follow the city and district industrial cluster deployment and Characteristic cluster cultivation requirements encourage new display industries to become bigger and stronger. Further unblock the industrial collaboration network, enhance the innovation vitality of the cluster and the supporting capabilities of key links in the industrial chain, continue to promote the digital upgrade of the cluster and green and low-carbon transformation, encourage enterprises to make full use of relevant support policies, continue to improve corporate services, and use the identification of national-level small and medium-sized enterprise characteristic industry clusters as an opportunity to promote the development of the new display industry in Longhua District to a new level.

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