See collapse! Million arrears overwhelmed Shenzhen thunder star photoelectric

Yesterday afternoon, located in Shenzhen City, Baoan District star ray photoelectric road 74 Xixiang District No. 9 a slightly shabby office building five floor office, yellow Gates has been a big lock tightly locked, the door sign was removed, the corridor outside the dusty.

And in the office of the office of another company staff told this reporter, ray star photoelectric a few days ago has been closed down, the staff have all moved out. The device moved a few days ago. "On the west side of the five floor before the thunder is the star of the factory, listen to the boss said to be lost, and now sell the factory to go home. "

"It has been closed down. It's the last few days. Ray ray has been responsible for the sale of Chen Jun (a pseudonym) also confirmed to this reporter, thunder star photoelectric has now closed down. Because of the inability to repay the arrears, and now even the equipment has been sold to suppliers.

Funding strand breaks are the last straw that breaks the thunder and lightning. Chen Jun said that before the collapse, the company has about 1 million yuan of loans failed to recover, resulting in its funding strand breaks, including a maximum of about $300 thousand arrears. At the same time, upstream suppliers are constantly reminders, companies can only use its own funds to pay, now really do not quite go.

"The boss every day on the outside, the main work is to collect debts. Chen Jun said that after the problem occurred, ray star itself has collected self-help. But some customers failed to lead to the payment of the loan can not be recovered, while some customers have been delinquent payment, so little effect. Ray star is slowly dragged dead. "

According to a person familiar with the thunder star photoelectric, ray star optoelectronics was founded in 2010, with a total investment of about about 3000000 yuan, mainly LED product packaging, production of light-emitting diodes last year. Ray star size is only a small monthly sales of about 1000000 yuan, the arrears of $1 million is not a small number.

Funding strand breaks are not the reason for the collapse of the thunder star photoelectric. Chen Jun said, thunder star photoelectric from the second half of last year began to lose money, this year's business is very bleak, only in April and May to earn a little money, but after June and began to lose money. The most recent year, the company is in a state of loss, coupled with the payment can not be recovered, and a lot of thunder and the same time the start of the LED companies are now doing a good job, the main problem is still in the thunder itself. He said the main star in the high-end products, and this requires considerable funding and technical support, the formation of brand influence. The thunder star does not have such a strength of power, has not been able to form a brand, the product can not open market sales.

On the other hand, Lei Xing photoelectric business strategy is also questionable. Chen Jun said that many of the customers are ray ray LED counterparts, some companies do not get orders, let ray Star foundry, once the downstream customers in arrears, the capital chain will break. In addition, since its inception, Lei Xing own market development efforts are limited, and mainly rely on the resources of the three shareholders, limited customer resources, become one of the biggest problems of ray star optoelectronics.

In fact, the collapse of ray star optoelectronics is just a small wave of LED industry reshuffle tide.

Industry analysts have told reporters that the national LED lighting enterprises more than 1, has been a significant excess capacity. The first half of 2013, the domestic LED lighting capacity utilization of only 60%, slightly better than before.

With the cost of materials and market competition, LED lighting products prices fell rapidly. From January to June this year, LED lighting products prices fell more than 10%; in the low-end LED lighting products prices fell by 30% - 40%, an average of less than one million watts, cheaper than traditional lighting.

LED companies will be eliminated more and more. The source said that in order to compete for customers, spell the price, it is difficult to pay the way, the phenomenon of credit is quite common, LED industry began to appear in the last quarter of the debt. This easily leads to LED lighting company cash flow problems, not timely payment to suppliers. The supplier could not pay, jittery, will immediately stop the supply of materials.

LED display industry has entered the integration phase. Due to the relatively slow growth of the LED display market, only about 10% growth this year, and product homogeneity serious, prices continue to decline. Expected in the next four or five years, the domestic LED display factory will only leave half of the more than 1 thousand. Recently, the ten party photoelectric collapse is an example.

Dongguan KingSun Au Optronics Co deputy general manager Zhu Bingzhong also believes that now LED small and medium enterprises through OEM mode, but also can survive. If the country is only ten, the LED of the eight brands, they sell a large, high occupancy rate, continuous integration of small businesses, it can be said that the reshuffle intensified, it is not yet.

Now is not called the real shuffle, LED lighting companies are struggling to support, looking forward to the arrival of spring. If there is no good cash flow, can only be eliminated by the market. "The general manager of Beijing Reed sang Energy Technology Co., Ltd. Xu Xinqi said, now the focus of LED lighting projects still rely on policy support, garage, schools, supermarkets and other commercial lighting market has already started, but the civilian LED lighting market has not really. The LED lamp access threshold is not high, a large number of Zhongshan LED assembly plant called "mattress industry", TCL, the United States and other large enterprises are starting, small companies with a few bulbs can survive, market to survive in a variety of ways. Domestic LED industry has not been a real big brand. "Just don't die, wait