Five ask how out of the law of the jungle LED lighting business crisis?

The lighting industry has changed, many enterprises are not able to rely on a few dealers will survive the scale. It is obvious that the lighting industry after several reshuffle, a number of small and medium enterprises have been gradually deus ex, as early as the ratio of more than enough. Survival is no longer the top priority, but the development of the bottleneck is like a pair of invisible hands, from time to time to choke their throat. In the commercial law of the jungle jungle, although they have a certain position and strength, but they are always afraid of being disturbed, instead, or by the powerful opponent easily swallowed.

Fortunately, whether it is the course of biological evolution, or the development of human society, tell us an eternal truth: the last stay, often not the most powerful, but the most suitable. As a result, the earth's dominant dinosaurs disappeared, but the small snake survived.

Similarly, in the Chinese lighting industry, the largest number of small and medium enterprises in the ubiquitous Small and micro businesses and large enterprises in the house of Flying Daggers menacing, how to seek survival and development of the road? How to get out of the crisis of law of the jungle?

1, where is the road of innovation?

In the lighting enterprise once, when conditions are ripe, as long as the marketable products, a small accessories enterprises are easily transformed into small production enterprises, and then by way of OEM accumulation of various social resources, and promote the brand, to play their own advantages make bigger and stronger, do tens of millions, will gradually become a leader a field of industry.

Because the habit by making this win mode, most basic lighting companies do not understand the external environment, especially the understanding of the various lighting manufacturers competition, see any lighting products sell well, immediately put into production, regardless of the existing enterprise product positioning and consumer group positioning, make short-term sales. Without considering the long-term business development plan. However, closed, short-term operation is often the result of the rapid development of the lighting is not a product system, no obvious business lines, and thus fall into the vicious competition in low-end cycle, causing huge waste, but also the whole industry into a price war quagmire.

2, how to increase profits?

The hand of the high things, generally profitable, such as domestic Weifang kites, Wuxi clay sculpture, Nanjing brocade, Hengshui painting, Jingdezhen ceramics, the Swiss watch, the Holland tulip, they make the world famous in the regional economy at the same time, also created a large number of hundreds of billions of assets listed companies. However, Guzhen lighting is an exception, although hand degree is very high, but did not bring high profits, still precarious labor shortage, money shortage and other crisis, really set people thinking.

At present, the division of lighting products is very extensive, many industry experts are also analyzed from the production point of view, there is no division in accordance with the market perspective. Lighting enterprises "Liantan" get together and sit pin let consumers dazzling. Most companies can't plan a clear product line, so they can't support the brand image. More companies stay in the stage of product competition, the scale is bigger and bigger, but profits are not growing.

3, how to make marketing more low-cost and effective?

No market is constant, the only constant is the constant change in the market. Now, the lighting industry is becoming more competitive, especially lighting marketing, development and promotion competition very quickly, which requires the body in which the lighting enterprises must timely find problems, actively face the problem, solve the problem of the brave. Therefore, the search for more effective, lower cost product marketing has become a growing concern of the lighting business topics.

The lighting industry now, every enterprise have or are put on the various forms of advertising, but still can not change the status of unfamiliar consumers, dealers see ads, but not necessarily under orders, under the orders of enterprises especially the emerging LED companies may not be able to timely delivery. Enterprises need marketing organizations to achieve a series of marketing actions, but the lighting companies often find that existing organizations can not really change the negative situation. High efficiency and low cost of Internet marketing has gradually surfaced, the company began to seize the new marketing network with the network, but has not been universal trust, the road of marketing is still a long way to go.

4, how to cultivate and retain talent?

Twenty-first Century is the most expensive talent, but the lighting industry is not only the fastest flow of senior management of the industry, and even the flow of the industry's most common industry workers. Although wages continue to improve, the industry is still widespread workers, sales personnel instability, the team is difficult to build the phenomenon, to retain talent has become one of the most headaches entrepreneurs.

At the same time, develop and retain existing talent management, has become a problem in the industry such as lighting enterprises, R & D personnel, many of them are just fashion designer, work basically rely on plagiarism, the boss wants to see a lot of talent designers face, so designers also often "while helping others secretly".

5, how to control the channel?

Over the years, the lighting industry has been relying on the traditional channels of product sales, although this approach is more intuitive, but the shortcomings are obvious, that is, the higher the cost, while the channel by the dealer