Sad and pleased to enter the home appliance heavyweights LED lighting hinder

This year, the domestic TV giant traditional marriage news frequently came with LED lighting this emerging industry: in May, Shenzhen REFOND optoelectronics Limited by Share Ltd first successful, successfully listed, and its second largest shareholder is the domestic color TV giant Konka Group; after REFOND optelectronics launched a month, a TCL joint venture with Taiwan enterprises set up LED packaging company news is concerned; earlier, SKYWORTH in the LED lighting industry layout is also known to all. The LED lighting industry is being watched by the domestic television giants like the newly discovered world. However, we want to see is, outdoor LED lighting due to the special requirements of technical strength and brand professional degree, the short term is not included in the scope of household electrical appliance enterprises and profit in LED lighting projects, so household electrical appliance enterprises for LED lighting market, mainly to promote the interior or part.

The domestic color TV giants to LED lighting industry but hold great promise: TCL lighting in 2000 will soon set up, a household appliance enterprises to enter the lighting industry's first wave; a year later, a wholly owned subsidiary of Konka Konka Video System Engineering Co. Ltd. was born, and R & D and manufacturing in 2003 was involved in the LED screen; then SKYWORTH also announced a high-profile low-key to enter the LED lighting industry, its wholly-owned subsidiary of Shenzhen SKYWORTH Lighting Electrical Appliance Co. Ltd. officially meet with you in that year. LED lighting industry has broad prospects for development, no doubt, the relevant data show that from January 2010 to April LED industry investment has maintained a rapid growth, with a total investment of more than 30 billion yuan, the growth rate of over 90%. For now the overall desolate home appliance market environment, LED lighting whether growth or growth are very impressive, no wonder the domestic color TV enterprises have to use their own advantages of joining the LED lighting industry.

For the domestic color TV enterprises, LED lighting companies have inherent advantages: after the development of LED TV for so long, have color TV enterprises on the LED related technology, there is no enough technology in the lighting to enter the LED block, which also reduces the waste of both time and money on color TV enterprises. But only by virtue of technical reserves will be able to ensure that the color TV companies in the LED lighting industry unimpeded it? The fact tells us that.

Enter the TCL lighting industry in 2000 after the high-profile, both have a hit, market expansion and product promotion and so on are of infinite potential, gradually from indoor to outdoor, according to the 2004 TCL next year sales of more than 500 million yuan. But since 2004, TCL lighting industry began to decline, sales in 2009 dropped to less than 200 million yuan. Even after the Huanshuai storm, TCL lighting is still not able to return to the past.

TCL lighting failure is not a failure. To some extent, this is only after the color TV enterprises to enter the LED lighting industry after the concept of change and improper operation caused by the direct results.

Lighting industry and the traditional home appliance industry is different, which is reflected in the sales performance.

It is understood that the general group of household electrical appliance enterprises in the annual sales of more than 30 billion yuan, which will allow the household electrical appliance enterprises, of course, that the annual sales should be calculated in terms of billions of units. This time, even if the lighting project is struggling to achieve annual sales of 1 billion or even 2 billion, in the eyes of the whole group, this point is not worth mentioning. Lighting project in order to make the group sit up and take notice, it is bound to make every effort to overdraft all available resources as a precondition to enhance sales. As a result, sales have improved significantly, but for the long-term development of the lighting industry is in the channel and even spoil things by excessive enthusiasm, overdraft overdraft of the entire market, lighting industry might like to pull up seedlings as overnight all dead.

This result appears, not the color TV business or the wrong lighting projects, but the concept of the problem.

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