Rural lighting market cake what channels can do the knife?

Countryside is a big piece of cake, Xinjiang nut cake problem is channel

China is a large agricultural country, rural small cities, rural population up to 800 million. Some people on the existence of consumption, especially in recent years, with the continuous development of rural economy, people's living standards continue to improve, the demand for material life in rural areas is getting higher and higher. Now the rural areas, buildings, home appliances, and the new furniture also has, once upstairs downstairs, electric light, the dream has long become a reality. However, upstairs and downstairs with the same city phone, but still with more than and 100 years ago, Andy invented incandescent lamp. When night falls, when thousands of households in the vast rural areas brilliantly illuminated the earth, it is difficult to find a few LED lights.

Rural LED home lighting market vacancy for the future development of the LED industry pointed out the direction. There are more than 800 million new farmers in the rural market, LED industry is a tempting "xiangbobo", it is a big piece of cake LED lighting industry the most attractive. Of course, the rural market this big cake has long been found, LED lighting companies are trying to expand the rural market. But so far, the market has not been scheduled to open, what are the factors restricting the development of the rural market? Some people say that service, it is said to be the concept, it was also said that the price......

In fact, services, ideas, prices, etc., are just a small aspect of this cake from where surgery incision, the biggest problem is the channel. According to the reporter, at present the main store sales LED mainly concentrated in first-tier cities and more prosperous in the two or three line of the city, in the Northwest Loess Plateau, most of the township level market is poor, could not find the LED stores in some grocery stores even occasionally see a few LED lights are also some shadow. Outdated products, and because the store is not getting goods directly from manufacturers, but after the hand to get the product and business layers of plucking, until the hands of consumers, the price is high and high, and the variety is also very simple. "For the majority of remote rural areas, shopping are mainly concentrated in the market day day, go to the market in the town, the county town usually are rarely, even then you have a strong LED concept, the thirst for LED products, are not likely to buy a lamp, train, plane to buy. "Mr. Wang, a college student village in Northwest China, says.

So, the main source of restricting LED Home Furnishing lighting to enter the rural market channels, only through rural sales channels, LED Home Furnishing products in order to successfully fly into the homes of ordinary people, thus opening the rural market, rural denver.

The road ahead will be long, reliable electricity supplier to help rural Denver

Now the remote northern city, also like coastal city that developed, many regional revenue less, even belongs to the impoverished county state support, the local government is temporarily unable to through investment, to make rural use LED lights, and scaled LED stores in rural area construction. Moreover, even if the local government to do so, also do not have the dealer to remote areas of investment, because although the rural population, the rural market is a big piece of cake, but after all, is only part of the idea of the countryside open, cultivate the market is also a very long time in the countryside, so many dealers will choose to do business mature market in the city, will not go to remote areas to invest in disorderly fashion, so the establishment of a rural store or a long process.

Relatively speaking, all in the age of the Internet, computer and mobile phone in the countryside is no longer a rarity, so reporters think, can rely on electronic commerce assisted LED Home Furnishing no lighting into the store remote rural areas.

Ma Yun said: in twenty-first Century, do not do e-commerce you will regret. It is understood that in the lighting industry, the current electricity supplier has accounted for about 10% of the retail market, and is still rising, the development of space is also great. Is the electricity supplier advantage: cheap price, consumers can buy homes, convenient shopping, and not limited by the distance, as long as consumers have a computer or a mobile phone, there is a cable connection, the click of a mouse, can post road as long as a hundred responses to a single call, where either the city or countryside, online shopping can be carried out smoothly.

Recently, the reporter interviewed a young man who lives in a village in Gansu, Longnan. Shortly before his wedding, the reporter found that his marriage room lamps, all the installation of fashion, style, generous color LED lights do not say, or the use of the Han made intelligent switch. These things can't be bought locally. Reporters asked that these unique LED products, Mr. Yang is online Taobao. I admire in the business was further to see the reporter, electric power LED lighting Home Furnishing hope to enter the rural market.

National policy to help logistics, LED Nuggets countryside is not a dream

In order to further confirm whether the conditions of rural online shopping has matured, reporter interviewed Mr. Yang, on the issues for further investigation routes open. The survey found that in each county, in addition to a post offices, some counties have two to three SF, tact, express company, and every town has a post office, which provides convenience for the electricity supplier involvement. Of course, the post office service costs are also a problem, some places are too remote, postman is relatively closed, but also for the involvement of the electricity supplier, has brought some difficulties. To this end, the reporter visited the relevant