NVC President Wu Changjiang: this year will be the watershed of LED industry

Over the past years of painstaking push NVC (hereinafter referred to as "NVC") transition to LED Wu Changjiang in March 15th, said in an interview with reporters, this is a watershed in the LED lighting industry development China "".

2013, NVC LED lighting the proportion of income from less than 5% in 2012 to about 20%. Wu Changjiang said that this year will further increase this ratio to 50%.

This year into the LED watershed

Lighting industry is in transition, the industry believes that this year the LED lighting market will be fully activated. "Great storm damage in 2012 last year, NVC is still 'healing', coupled with the industry to accelerate the transition to LED lighting, NVC do a lot of brand publicity and promotion investment, the gross profit margin decreased. Wu Changjiang said.

But he said firmly, "we must fight". Who is the boss Chinese traditional lighting NVC, after the LED lighting market is not yet mature, to get involved in the performance of cautious worry about dragons and fishes jumbled together, loss. Today, Wu Changjiang has said, do not challenge no future.

Wu Changjiang said: this year we are still dominated by market share, not profit based. Although there are shareholders to consider profits, but this year and next year, no loss, but also a profit of 200 million ~3 billion yuan has been good, especially LED business, this year must grab market size and share. Because this year is a watershed in the LED lighting industry, like real estate companies, like a small fall, big left".

To accelerate the transformation of BDO

In order to win the "transformation" of war, and the upstream LED chip companies NVC Elec-Tech alliance. At the end of 2012, through the acquisition of BDO Runda chairman Wang Donglei Wu Changjiang's stake to become the largest shareholder of nvc. In return, Wu Changjiang also directed the issuance of elec-tech. Wu Changjiang said, "this month to finish, he will become the second largest shareholder of china.

Talking about the sharing of resources, Wu Changjiang said, Elec-Tech focused on upstream chip and package of R & D, production, NVC will focus on the application and promotion of downstream lighting products. He believes that after the last trial this year, "as long as the LED chip to BDO NVC, will try to use" the same quality, BDO more affordable, "we are one family".

The upstream support, accelerate the transformation of NVC this year, March 15th to fina released 600 LED lighting products. LED lighting production technology, testing, mold, and traditional lighting are different, we are in the entire supply chain transformation".

Wu Changjiang is good at marketing, he led the past more than and 30 domestic regional sales company, more than 5 thousand stores is a magic weapon for winning the nvc. However, into the LED era, the traditional lighting industry marketing and channel model is also quietly changing. Wu Changjiang said, after last year's accumulation, NVC's contract energy management project team this year has reached hundreds.

Electricity supplier channels are also rising. But Wu Changjiang believes that the current LED lighting electricity supplier only know to play low, disrupt the market order, electricity supplier is not good, great impact on traditional channels". This year, the NVC headquarters to develop new business, how to increase sales, and line dealers to form a "1+1>2" effect, the key is management.

Push division decentralization"

Following the NVC and Elec-Tech alliance, Sanan optoelectronics and Yankon set up a joint venture company, shares the same side and the acquisition of neon...... A case of upstream and downstream gezonglianheng staged continuously. Wu Changjiang believes that in the fierce competition, and talent team is the biggest challenge NVC complete the transformation.

This year, NVC comprehensive promotion division system. Wu Changjiang said that the core is to improve the incentive and restraint mechanisms, and on this basis, decentralization". NVC in contract energy management, business and other aspects of the overseas market expansion, are needed to attract a large number of new talents. "

As the founder of NVC, look back two years ago that in fighting the storm, Wu Changjiang believes that investors only staff, should respect the founders; but only founders' own powerful, in order to win a greater voice in the game. "In the future, the NVC board of directors and the management level will carry out their duties".

The introduction of Wang Donglei, Wu Changjiang to regain the initiative in the NVC board of directors, but how to deal with the relationship between the interests of BDO NVC, but also a test of "King Wu with wisdom. "And the two independent BDO NVC NVC company, will vigorously develop the overseas market own brand business. "Wu Changjiang said, at present, domestic sales accounted for 80%, export hope that the future can be accounted for 60% to 80%," the next three to five years, the NVC will impact the global lighting industry, the top three".