Reduce the proportion of lighting OEM Q3 revenue estimates 20%

LED packaging factory in the second quarter of this year, benefiting from the display, mobile device related products and lighting shipments with the increase in performance. Due to the adjustment of product mix and reduce profits low lighting OEM business proportion is expected in the third quarter, the main display and the application of kinetic energy from SMD LED, the overall revenue may be reduced to 1 billion 400 million yuan (NT, the same below, equivalent to approximately RMB 288 million yuan), Ji Jian estimated 2, gross margin is expected to better than last season.

In recent years, to strengthen the development of SMD LED, the SMD LED products are mainly used in the consumption of mobile devices and the application of niche products, the proportion of revenues by nearly 4, the proportion of nearly 3-4 OEM lighting, display the proportion of about 1, the proportion of traditional backlight is about 10%-15%.

Early Acer has focused on small and medium sized backlight and notebook computers and other consumer products backlight, and later cut into a strong TV backlight and lighting market. However, due to fierce competition in the back of the TV, Acer Qi in 2012 into the bottom of the operation. In order to improve the operation of Qi in the macro adjusting structure and business combination products again in recent years, on the one hand and the general fading TV backlight, lighting and other OEM products with lower profit business, another area of very small size high pull mobile application, display and niche applications than heavy.

With the product mix optimization, Acer Qi in the second half of 2013, the gross profit margin pulled up, turn losses into profit. Although the first quarter of 2014 affected by seasonal factors, revenue and gross margin. But in the second quarter due to the simultaneous increase in lighting and lighting shipments, not only to drive revenue heating, gross margin rose to more than second in the second quarter, a record high in the past two years to more than 14%. However, looking forward to the third quarter, due to the continued reduction of the company's low profit margin lighting foundry products business, the company for the third quarter revenue cautious. However, due to further optimize the product mix, the gross margin has the opportunity to better than last season.

Wang Qi in the second quarter of this year revenue of about 1 billion 750 million yuan (about 360 million yuan), an increase of more than 5, one quarter gross margin of 14.37%, quarter by 5%; a single quarter net profit after tax of 152 million yuan (about 31 million 240 thousand yuan), the quarter increased 1.9 times, and over the same period last year turnaround. Accumulated in the first half of revenue of about 2 billion 940 million yuan (equivalent to about RMB 604 million yuan), an increase of more than 4 into the first half net profit after tax of $204 million (equivalent to about RMB 41 million 930 thousand yuan).

The third season, Wang Qi Ji in July this year, revenue fell to 462 million yuan (about 94 million 970 thousand yuan), month minus 16.48%, chugu Hong Qi 8-9 monthly sales could be flat, the overall estimate of third quarter revenues of nearly 1 billion 400 million yuan (about 288 million yuan), may quarter by nearly 2, but still increased 10% year. Above, with gross margin increased to 15%, industry exchange factors such as stability estimate, Wang Qi third quarter profit estimate of nearly 100 million yuan (about 20 million 560 thousand yuan).

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