May 23rd, the Guangdong Provincial People's government issued a "Guangdong province to promote the use of LED lighting product implementation plan", in order to promote energy-saving emission reduction, stimulating the development of LED lighting and related industries to make a comprehensive deployment. According to the plan, Guangdong will be popularized in three years LED public lighting, to the end of 12th Five-Year, Guangdong will be able to achieve LED industry scale of 500 billion yuan.
The policy was released, it caused the industry's hot, all the pros and cons of each one sticks to his argument.
Xu Wensong believes that the Guangdong LED industry accounted for half of the country, the export and the domestic market is not open, the provincial government from the overall situation of development of the industry and the survival and development of enterprises and other factors into consideration, this policy to revitalize the entire industry this big chess, is desirable.
Xu Wensong said that if you can not stimulate the market demand, it is difficult to develop the enterprise, there is no driving force for technological progress. The total market should begin to start such a large-scale promotion, there is a problem, but the mind also believe that the government is important. Starting from the overall situation of the industry, increase the support of the government, the industry to grow rapidly, such as light stability, interchangeability and other issues, only continuous improvement in the course of the industrial development, and to continue to regulate the process need to test. Compared with a few years ago, the street lamp has made considerable progress. But can not be ignored, must be nominated requirements of good benchmarking enterprise control, although the process is difficult to control, but only to make a good product to be applied, not only was some bad products affect the overall image of LED lighting industry.
However, Xu Wensong also suggested that the government and its efforts to promote public lighting, rather than emphasis on commercial lighting. He said, as long as the subsidies targeted and put in place, in the interest of business, they will automatically replace the lamp, the government also have a brilliant future in non public lighting field, this is a good way to pull the LED lighting market. He said that the main road or highway is best not to push, and should be popularized in municipal engineering is small, which can not only guarantee the market demand, and not because of immature technology and other reasons caused big losses and negative effects.
Development of the "three" case of Qi Baofei hinder the industry for
Recently, NVC for a storm has not yet subsided, "China light king" FSL related transactions to conceal the "black light" incident has caused a great disturbance in the market, the 8 billion LED lights procurement "mystery" is also a serious blow to the confidence of the industry, for the lighting industry and all walks of life of all enterprises is a wake-up call.
Xu Wensong believes that an independent event belongs to the public enterprise change at the top of the two companies, do not have to exaggerate the impact on the industry, because businesses will have similar problems, and this kind of thing should not become factors that influence industry prospects. The mystery case is actually a good thing for the industry, proved a promising industry in order to usher in the "gold digger", to enter and think the industry enterprises, but is an encouragement, LED industry is indeed a potential promising industry.
Xu Wensong analysis, the mystery of the scam is not wise, enterprises have their own ability to identify cheaters never will change to exist in the world, and the enterprise can do is not greedy, not opportunistic shortcut, and never forget in the process of profit risk, after all, only see the benefits of the puzzle ignore, loopholes, ignore the risk, is not the correct attitude. If you do not correct, will eventually fall.
For NVC events, Xu Wensong also analyzed: NVC events have a negative impact on NVC and Wu Changjiang personally, through the strike such irrational way to appeal, does not conform to the rules of the game. When an enterprise enters the capital market, it should take into account the existence of the risk, and the need to master the rules and methods of capital operation, which is from the beginning should be clear and follow. If in the event, the founding shareholders and capital investors have followed the rules of the game, then obviously, Chinese will favor the founding shareholders of a party, but if a party fails to rational response, it is only fair to look at this issue.
It is true that the industry should be rational to look at the impact of these things, although there is inspiration to learn, but not enough to constrain the development of the industry.
The combination for "mendanghudui"
Every industry to a certain stage of development, there will be a combination of strategic cooperation, industry insiders said that with the pace of development of lighting industry in China to accelerate, "strong alliance" has become a new way of fast break a lot of lighting enterprises. Traditional lighting brand pattern has been settled, but because of the emergence of new light source, shaking the original pattern of the brand, which is a good opportunity for the new LED lighting companies. Regardless of LED companies and traditional lighting companies, or LED companies in the joint, or joint investment in the field of LED, are in order to each other's advantages, to maximize market interest.
For the powerful combination of strategic model, Xu Wensong said that the traditional lighting on the LED technology reserves are not enough, most of the LED market in the development of the use of the establishment of the division or mergers and acquisitions. However, the traditional lighting has the advantages of brand and channel advantages, and LED technology is better, but there is no channel resources. In theory, they can take strong combination
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