Promotional activities in 2014 to promote China's June bulb prices fell significantly

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2015) in June, the global LED lighting to replace the 40W retail price is about 0.8% of the decline, reaching $11.8; replace the LED bulb 60W showed 0.4% decline in global average price of $15.8. Britain as the main area of price increases in China due to the promotion of the year, the price decline is more obvious.

Replace the 40W part, the British area prices since May has 6.1% rose sharply after the June prices continue to rise, but are slowing, rose to 1.8%, the area is only the price rose. Part of the product gradually returned to normal prices from March and April promotional activities. Such as OSRAM 6W 470lm bulb, the price rose 3.8% to $17.19. Other brands such as Verbatim, Philips part of the product prices have callback. U.S. regional prices in June showed a slight decline of 0.5%, the majority of product prices remain stable, a small part of the price fluctuations. German region in June the overall price remained stable, the price of different brands showed a different volatility. Such as Toshiba two 7.7W 470lm bulb, prices fell 10% and 30%; and the Panasonic 6W 470lm bulb prices rose to $13.12, an increase of 9.7%. Japan in June the price of 1.6% declined slightly, the majority of product prices remained stable, a small part of the product price has been lowered, in addition to rising exchange rate is also one of the reasons for the decline in prices in japan. China, as part of the company held in mid year promotional activities, in June prices fell 3.9%. Such as Philips in Tmall and Jingdong have carried out promotional activities in the middle of the year, 7.5W bulb price is only $6.32. South Korea, Taiwan prices relatively stable.

Replace the 60W part of the UK bulb prices since the May price increase of 3.7%, in June continued to show a rising trend, up to 2.5%, the main reason for the rise in the price of promotional products is the main reason. U.S. regional prices since May continued to show a significant decline in 7.1%, in June, some of the products to cancel promotions, prices have callback, rose to 4.3%, the largest increase in the region. Such as Philips two bulbs, respectively 10.5W 800lm and 11W 830lm, prices rose by 33.5% and 28.7% respectively, other brands such as Sylvania, GE part of the product price is also rising. Germany in June prices continued to decline, a decline of 3.7%, most of the products prices down, such as Philips 9.5W 806lm, LG Innotek 14W 850lm Osram 10W 806lm, bulb, the price decline was more than 1. In China, due to mid year promotions, prices fell by 5.4% in June. Such as Panasonic 7.2W bulb lamp, the price is only $12.26. Prices remained stable in other regions.

The first half of 2015, the global LED replace 40W incandescent lamp bulb, the average price fell 5%, Chinese area prices fell 7%; replace 60W incandescent lamp bulb LED, the average price fell 4%, China area prices fell 6%, the first half of the year LED bulb price drop speed is relatively slow. The main reason for the increasing popularity of LED lighting products, the market demand is growing steadily, prices have become increasingly close to the traditional lighting products.

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