LED lighting sell high eight strokes"

A lighting company in order to achieve higher sales, the company plans to product packaging planning. In the pricing strategy planning, the company and the planners had a heated debate, because the price is too high, each product is nearly doubled than the original, the company feels too high, certainly can not sell.

At this time, the mastermind of the company said: "if you want to sell the original price, then we do not need to plan. Planning the biggest skill is to sell a good price. Planners told the person in charge of the company, for example, a lamp in the end how much money can be sold, not only to convince the person in charge, but also fully demonstrated the significance of the value of the planning of product innovation.

1 the use of the value of the product itself

Can only sell 3 yuan

If you took him only when an ordinary lamp, placed in ordinary stores, with ordinary sales methods, perhaps it can only sell 3 yuan of money, may also encounter a shop next door to the boss cut strokes off the dark strokes, this is not a tragic ending value innovation.

2 the cultural value of products sold

Can sell 8 yuan

If you design it as the latest fashion this year, you can sell 8 yuan. The next shop proprietress old style lights the dark strokes strokes off the price estimation can't make, because your light is one of the most popular models, at the latest model, consumers are willing to pay more, this is the product of the value of innovative design.

3 sell the brand value of the product

Will be able to sell 14 yuan

If you put a label on the lamp, it can sell 14 yuan. The shop next door 3 yuan / scream rang again also useless, because your light is a brand of things, not to buy three products general personnel, almost all people are willing to pay for the brand, the brand value innovation which is the product of the.

4 combined value of products sold

Sell 200 yuan no problem

If you put three lights with synthetic lamps to sell, all made of exquisite shape, combined into a bedroom suite, 3W, 4W, 5W, the name of "family", a bedroom ceiling, a bedroom and a table lamp, floor lamp, selling 200 yuan a group of no problem. Although the shop next door, the boss of the lights only sell 10 yuan / one, but his wife will say to her husband: we go to buy a set of 'bedroom warm and exquisite suit' lights look good this set of lamps, lamps, ceiling lamps and floor lamps oh. "This is the value innovation of product portfolio.

5 extend the value of the function of the sale of products

Sell 250 yuan absolutely

If you find your light is actually the top imported chip, it can dig out its value from imported chip, zero emission radiation is more stable and more long life, super thick and strong convection, the carbon low, good light transmittance, never fade, absolutely can sell 250 yuan. At this time the next door is estimated to be embarrassed to sell 10 yuan per person, because who does not believe that the Lantern Festival is the import of $10 is not used to fade the function of the chip, which is the extension of the value of innovative products.

6 packaging value of products sold

Sell 2000 yuan very popular

Then, the lamp with a synthetic lamps for sale, the market will be how to play a greater role. If the imported chip, zero emission radiation is more stable and more long life, super thick and strong convection, the carbon low, good light transmittance, never fade into light matching into three types of lighting a villa is a lamp, 500 yuan; the second is the banquet hall lights, selling 1000 yuan; the second is the hotel lobby lamp, sold 2000 yuan. To be sure, the banquet hall lights 2000 will also be very popular, which is the value of packaging products innovation.

7 commemorative value of products sold

Do not sell 3000 yuan / per head unless the water

If the lamp has been used by celebrities, or was accidentally taken to the space astronauts when the flashlight, such lights, do not sell 3000 yuan / unless it is your brain into the water, which is the value of the product innovation.

8 international effects of selling products

Selling 3500 is also a normal thing

When you participate in the selection of activities into the international market, your light is not a thing to sell 3500 yuan.

Marketing decoding:

1 consumers in the purchase of the product, in addition to the purchase of the product itself value, more is to buy a feeling, culture, expectation, face, circle, dignity, respect, understanding and status of symbolic significance.

2 as a lamp, the lamp inside the world -- its function, structure and function remains the same, but with the change of the world outside the lamp, its value is constantly changing.

3 the same lamp, the use of different value innovation strategy, will produce different marketing results, if you can deeply understand the meaning of planning, you will be a head into the light inside the world and not come?

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