Price war civil market will become a new battleground Nuggets

According to the China ceiling reported that an ordinary LED civil light bulbs, from last year to this year, the price has shrunk more than doubled. Reporters learned from a marketing forum held last Friday, the next three or four years, the price of civilian LED lights will plunge. But before that, many manufacturers have been unable to bear, in advance set off a price war".

LED lamp prices shrink

Not long ago, Wu Qingbiao, chairman of Fujian Guang photoelectric lighting Co., Ltd. announced that its products across the board price of more than 25%. This move instantly in the industry, opened the pot, and was quickly interpreted as the opening of the domestic LED civilian lamp market price tide, the beginning.

Wu Qingbiao said in an interview with the media, the purpose of the price, in order to attract large orders from international giants, to achieve mass production, to seek further price cuts, and thus quickly pry the domestic market. "

After the generation of good price, the price war in the domestic LED civilian lamp market has intensified. Now on the market in the field of civilian LED light brand has been from two years ago, less than 10 rapidly increased to more than and 40, while prices continue to 'shrink'. Xiamen, a well-known LED producer Liu told reporters, for example, a 7W bulbs, last year can sell 40 - $50, and this year can only sell a few dollars a few small factory products 12 yuan - $13 will be able to clinch a deal.

Topstar a marketing department also told reporters that now, many civil LED lamp manufacturers sales, is usually a quarter of a price cut, each price in the range of 3% - 5%.

Civil market competition

Behind the price war, is highlighting the huge market potential of LED civilian lights.

Reporters learned that this year, a lot of local LED export orders for SMEs have declined, foreign customers also deliberately down prices, leading to the gradual decline in the profitability of the industry. At the same time, with the upgrading of the LED industry technical standards, upstream chip prices continued to decline. The industry believes that with the rapid decline in the price difference between the LED lamp and the traditional lighting, the domestic LED civilian market will become the new battlefield of the nuggets.

In the past, the domestic LED market share of less than 5%, but now is increasing at an annual rate of 200%. "Topstar stakeholders told reporters, to snatch the market, at present, the company has developed 40 new products, all civilian lamps, and will be in the focus of investment market.

At the same time, the reporter visited learned that, at present, the Xiamen market can buy all kinds of LED light brand has nearly a hundred species, of which about 1/3 for civilian products, compared to two years ago, this figure increased by nearly 4 times.

Enterprises complain people applauded

Reporter survey found that the price war is just the surface of fun, for many companies, its days are increasingly sad. LED producer Liu said, the future may be lower profits, some companies may be eliminated. "

However, enterprises complain, the public is good. "Previously in the publicity LED lights, but the price has been high. Lee told reporters, now, with the decline in the price of LED lights, ordinary consumers can afford, it is a good thing.

However, the reporter visited found that the current market sales of civilian LED lamp varieties although more, but the price is not uniform. Objectively speaking, although the current domestic sales price of LED lights have varying degrees of decline, but has not yet reached the same price as ordinary lighting products. "Xiamen Optoelectronics Industry Association told a reporter, in addition, due to the current domestic LED products of the national standard has not yet developed, so the brand clutter, the public at the time of purchase, not because it is cheaper to choose poor quality products, resulting in unnecessary losses.

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