PHILPS LED light bulb price reduction into 2 price war

Global lighting leading brand PHILPS 15 announced the launch of a new generation of LED lighting series in Taiwan, the entry-level 7 WATT LED bulb 399 yuan (NT, the same below) compared to last year PHILPS entry-level 6 watt LED bulb for 499 yuan this year, the entry price for price 2.

To challenge the current convenience store mainstream specifications 8 watt LED bulb, PHILPS's new 8 watt price drop of up to 33.39%, compared with the two major brands in Taiwan, Delta, and 7-11 dual brand pricing zero spreads, and only 50 yuan billion light spreads.

PHILPS actively into the LED lighting, from commercial, architectural lighting into the general lighting. PHILPS in Taiwan this year launched a 4 specifications, including LED ball 7 watts, 8 watts, 10 watts, 13 watt bulb, priced at 399 yuan, 399 yuan, 499 yuan, 599 yuan, to see the same price of 8 watt LED bulbs last year was 599 yuan last year, this year fell to 399 yuan, a decline is as high as 33.39%, in terms of their own PHILPS energy-saving bulb calculation, spread has shrunk 1.5 times from top to bottom.

Compared to last year, PHILPS in the layout of the LED lighting, PHILPS this year, the price of new products more active. Last year, PHILPS in general lighting products on the market, just launched LED 6 watt bulb 499 yuan, 599 yuan and 8 watts, the award-winning LED bulb "Queen star", the technical indexes of the product price for 1599 yuan more. Therefore, the interpretation of the industry, PHILPS energy-saving lamps still dominate the general lighting market, but also to make money, so in the past, the general lighting market in LED is just the test temperature.

But this year, PHILPS has launched in the first half, intelligent lighting group HUE in the lighting market LED high price, now breath launched 4 models with local brands is almost zero price products, and turn to aggressive pricing strategies. Although PHILPS and local brands so that local competition pressure, but also means that the LED bulb has become the mainstream of the general lighting era has come.