On the value of regional Lighting Exhibition

China has the world's largest lighting exhibition - Guangzhou Guangya Frankfurt international lighting exhibition. Commonly known as "Guangya Exhibition", also known as the Guangzhou international lighting exhibition. 2013, the exhibition area has reached more than 220 thousand square meters, has become a domestic and export enterprises to jointly display platform.

In the world, the highest specifications of the lighting show is still the lighting exhibition in Frankfurt, Germany, is the world's lighting brand showcase of the temple; the highest grade, the most gold is the lighting exhibition in Italy, Milan. When carry out when the global lighting manufacturers trend such as greedy; followed by the Hongkong Lighting Fair and town lights fair. However, now these two exhibition has become a basic LED exhibition, especially the town lights Fair, the 9 has been occupied by LED manufacturers. The traditional advantages of the ancient lanterns, has gradually disappeared.

Other exhibitions, whether it is Beijing, Shanghai, Tianjin or Shenzhen, Chengdu, there is no national impact, there is no overwhelming advantage. That is to say, the exhibition has become a regional exhibition. Of course, the future power between these events will happen, we are not convinced.

The author believes that each hub city should at least have a large area lighting show considerable scale, each provincial city should have at least one provincial lighting exhibition, which is decided by the market demand and the demand of industry. But there is a phenomenon worth mentioning, at present, many provinces, municipalities and autonomous regions have a number of lighting exhibition, so do it very tired. Facts have proved that only in the provinces, municipalities and autonomous regions ranked first in the lighting exhibition in order to live more moist, only the development of such a super show can be super super moist.

What is the value of regional development? It is to show a strong brand and cutting-edge brands in the local strength of the weapon, is a strong industry, do the deep industry chain engine, booster and integrator, therefore, the regional exhibition run, far-reaching significance.

Lighting enterprises to expand brand awareness and brand share of the main means and means are: shop, advertising, exhibition. To achieve rapid expansion, exhibitors are the most effective means to strengthen and consolidate old customers, you can attract and gather new customers. Generally speaking, compared with the launch of outdoor advertising, the effect is faster, more aggregation effect.

Of course, the premise is that the exhibition should be influential, and make it a platform for integration of resources; the key is how to participate, how to show, what to show, how to display the characteristics. Last year, our marketing salon has been very thorough discussion of this topic, here will not repeat.

So, the media with the exhibition, will produce what kind of change? In essence, the exhibition is the media, the media is also the exhibition. But the combination of the two, the effect of a qualitative change.

The first is the change of resources. Media + exhibition, the two resources into a resource, the two platforms are superimposed up. Followed by the planning capacity has changed. Under normal circumstances, the planning capacity of the exhibition is not as good as the media (especially the regional exhibition), once the media into the exhibition, the exhibition wings. Third, the ability to integrate changes. Integration of the advantages of the integration of the advantages of the media + show, no doubt with the nuclear explosion, unprecedented tension. Finally, driven by changes in value-added, customers can benefit from several times.