Off-season alternative lighting companies touchstone

The seas are in turmoil. show the true colour of a hero. In the face of the lighting industry in the traditional off-season, some enterprises with some enterprises in a constant state of anxiety. In order to explore the extent of the crisis and help the off-season lighting enterprises to find the corresponding solutions to the status of the industry, the reporter off-season and some unique off-season business management Raiders, deeply believe that in the face of this article, Kan annually Ruqierzhi, lighting companies actually need not be so nervous, just calmly, and not as great scourges like off-season dangerous, but is a touchstone test of corporate quality.

Part one: experience

Liang Liang, general manager of Shi Yonghua: off-season direct decline of 20 - 30%

On Application of LED products R & D and manufacturing, specializing in energy-saving LED lighting products of high-tech enterprises; is committed to the development and production of LED day Lantern series, LED lamp series, LED bean lamp series, LED track lights series, LED candle lamp series, LED lamp series, LED bulb series LED accounts of enterprises, it is good degree of lighting in Jiangmen. According to its general manager Shi Yonghua introduction, "6, 7, August is the traditional off-season lighting industry, most businesses had a general, not very moist, including our own, this two month sales directly fell by 20% - 30%".

As for how to deal with off-season, Shi Yonghua gives the most direct way. The so-called off-season, because the merchant has entered the goods in a while ago, the store is in full state, to wait until September or October, and some even to the end of the purchase. But the time when the purchase price is much higher than the off-season, so we have to stabilize sales in the off-season, must carry out a series of price promotions, pay close attention to changes in the market of the time difference, so that customers in the off-season to purchase. "

In addition, in the off-season, Liang also make use of the order relaxed, easy work time Yu Qin in self-cultivation, improve the company's management system, to rectify the production style, the accumulation of force in the development of new products, etc.. (River Jun)

Lin Jinquan, general manager of Huaxing lighting: export performance is not ideal

It is understood that the star lighting was founded in 1995, is committed to the development and production of high quality wax lights, flashing lights and other popular in the international forefront of the decorative art of lighting products, with simple, stylish, high-end, such as the development direction, has developed a "jellyfish" brand series of products a total of more than and 500 species. Exported to Europe and the United States market, exports accounted for 99% of all star performance, of which the United States market most, occupy half of the country.

In recent years, the international market suffered financial turmoil and the impact of the European debt crisis, export performance is difficult to step up, although it has been a period of time, but this year's export day is still difficult. Throughout the first half of the overall performance is not satisfactory, compared with previous years have declined. However, our customers rely on many years of cooperation, precipitation accumulation, there are still stable sales abroad. Lin Jinquan told reporters. (River Jun)

Experts point of view, executive vice president of Sichuan chamber of Commerce, Zheng Wei, general manager of Star Park: the establishment of a stable customer relationship, the enterprise does not exist"

For the off-season, has always been in the industry, not just the lighting industry, to enlarge the home building materials market has the same drawbacks. In general, the purchaser to retail or engineering, if you received a single project, requires a large amount of products, some manufacturers of low capacity in a short time is difficult to supply, buyers need to fill vacancies in the product inventory, so they basically will be divided into the first half and the second half of the two purchase, and June in July in the middle of a time period is blind, difficult market activity, so there is the off-season said.

However, as an enterprise, to get rid of the off-season is not light, you need to have two points, one is to ensure production capacity. Two is to establish a stable customer relationship. Both the establishment of mutual trust, customers also reduce the pressure on the stock, enterprises can also do a single year. (River Jun)

Leiah marketing director Li Yong: no off-season sales field

There is no denying that, in fact, many industries have a weak season, such as the apparel industry, in the turn of the season is the peak season; such as the beverage industry, the winter is the off-season; the service industry, holidays are the peak season. Only those who are well versed in their own industry, in order to truly understand and deeply feel the depression and bleak off-season. "As ice cream sales, in the eyes of the general, the winter is bound to be off-season, does this mean that the ice cream industry in winter no business? On the contrary, as long as you clear ideas, positioning goals, any enterprise, and even the industry will not have a low season.

Indeed, as the world famous American ice cream brand - Haagen-Dazs, since entering the Chinese market, it has a long queue in front of each store". So many people doubt, not a piece of ice cream, how so many people in droves? In fact, this is the strategy. I believe many people have heard such a slogan: love her, take her to eat Haagen dazs. "This is the most famous Haagen Dazs advertising language. This is the advertising language, as early as controversial in "Chinese Hagendasi: America take cities and seize territory" "returnees" pointed out that in the United States is a common brand, not the legend of the "food" of Rolls-Royce, but the price is expensive than ordinary ice cream over ten times, or even more. "That is because it locked the target audience, seize the consumer groups of psychology, to find the right marketing ideas. Lighting industry is also the same, as long as the enterprise