October bonus 2 billion yuan subsidy LED lighting promotion project

October is an exciting month for LED lighting company.

Since October 1st, the state has begun to ban the import and sale of 100 watts and more than ordinary incandescent lamps. From late September to mid October, just a month, KingSun, Yankon, Chau Ming technology, nationstar, beneficial up, audio and FSL nearly ten listed companies have announced the annual 2012/2013 semiconductor lighting products financial subsidies for the promotion of the project specific situation.

Data statistics, the total number of successful companies 39, the total number of successful LED lighting products reached only 8 million 730 thousand. Among them, the number of indoor lighting up to 7 million 850 thousand, accounting for nearly 90% of the total amount of promotion, outdoor lighting products only the number of only 880 thousand. According to a number of products have been announced and the rough estimate of the price, the LED lighting promotion project will bring nearly 2 billion yuan sales revenue for domestic lighting manufacturers.

"For lighting enterprises, brand awareness and demonstration is much greater than the actual economic benefits. Sun lighting general manager Yong said that the LED lighting promotion projects in the past two or three years has been implemented in the promotion of energy-saving lamps compared to the project, the number has been reduced, but the difficulty is increased to promote the. Because, LED lighting products are much higher than the price of energy-saving lamps.

Winning the product is like a knock on the door, in addition to the successful sale of the product itself, but also to promote the popularity of LED products in the market, and thus pull the entire LED lighting market growth. "Audio subsidiary of Shanghai Yaming Lighting Co., Ltd. public relations department director Zhu Hua said.

Short term difficult to support performance

However, based on the success of the product price is generally low, it is estimated that the short-term economic benefits to successful companies is not large.

The winning product LED outdoor lighting products per watt price of 10-13 yuan, LED indoor lighting products per watt price of 6-8 yuan. LED outdoor lighting average power of 101 watts, that is, the price of each LED outdoor lighting products in the price of about $1010 to $1313, with a total of 880 thousand of the total reached LED outdoor lighting sales of about $900 million to $1 billion 200 million. The same method can be basically calculated LED indoor lighting available sales of about $600 million to $800 million. In a word, the success of the LED lighting products sales of about 1 billion 500 million to $2 billion.

If the above sales by 39 winning companies equally, will only bring sales of $50 million each.

From the quotation point of view, the price of the winning product is relatively flat or slightly lower than the conventional product prices, so the actual economic benefits are not large. Official Yong said that the successful products have the corresponding technical guidance requirements, but also lead to increased product costs. For successful companies, we pay more attention to the potential market for future LED lighting.

TCL lighting relevant responsible person also said that due to the small profit margins, the company can bring direct economic benefits are limited, but can be listed on the winning points, but also to the future development of the company to add some chips. Because in a lot of LED lighting project bidding, the other party will clearly require companies with energy-saving emission reduction national procurement qualifications.

The big project director Yang Tao predicted that in 2012 to 2013 in a bid to promote products can Elec-Tech sales of about 100 million yuan.

From the immediate benefits, the winning product does not bring much economic benefits to the enterprise, and even do not make money. Zhu Hua said that the finalists offer relatively much more rational, the price of the winning product is not too high or too low to the incredible price of vicious competition phenomenon.

With these companies is different, Chau Ming technology Southern China District Sales Manager Liu Yongming believes that the successful product will directly bring growth to the company's sales performance. It is reported that Chau Ming technology has received several large projects, mainly government procurement.

"The government is only the external force, the enterprise just gave a very good promotion opportunity, how to grasp the opportunity, and by virtue of its own strength to open up a truly belongs to the market, is the enterprise real to consider carefully. Liu Yongming said.

Policy

In fact, due to the economic downturn in Europe and the United States, making many LED lighting export enterprises have invariably made the layout of the domestic LED lighting market choice. The introduction of a series of favorable policies to promote domestic LED LED companies, is undoubtedly a stimulant.

At the end of last year, the national development and Reform Commission released "Chinese out incandescent roadmap", from October 1, 2012, banned the sale and import of 100 watts and above ordinary incandescent lighting; by October 1, 2016, banning the sale and import of 15 watts and above ordinary incandescent lighting. The release of this roadmap, which means that incandescent light from this year will gradually withdraw from the stage of history, the domestic LED lighting market prelude has been opened.

In the elimination of incandescent, while the country has further increased the support for LED. April 12th, the national development and Reform Commission announced that in 2012 the Chinese government will spend 40 billion yuan for the purchase of LED street lamps, and LED street users to provide financial subsidies of 30%.

May 16th, the State Council also discussed the adoption of the national basic public service system, "plan" in 12th Five-Year, will come up with 2 billion 200 million yuan to support the promotion of energy-saving lamps and LED lights.

The introduction of a series of favorable policies, the domestic LED lighting market is of great significance. Industry experts predict that by 2020, LED lighting market share in China will reach 80%, becoming the world's largest LED lighting market, the city