OLED TV prospects three Yingshang secretly hide

Listed 5 months, the national market retail sales of less than 100 units, which makes known as the next global display technology, OLED TV products commercialization prospects, suffered torture.

Informed sources more directly pointed out that compared with 4K TV, the cross in the popularity of OLED TV market in front of a OLED display panel is the birth defect rate remains in the doldrums, less than 20%, the city continued to push the market price of OLED TVs; two self luminous OLED display life is short, the average life expectancy of LED liquid crystal the TV up to 100 thousand hours of 1/3; three is the presence of congenital defects in the OLED display the core quality performance, due to low self luminous white brightness, the picture clarity and plumpness is much lower than that of 4K tv. "

Since September 2013, Samsung and LG have launched a 55 inch OLED TV market in China, two South Korean companies have high hopes of OLED TV while compared with ordinary high-definition LCD TV has improved in color gamut and contrast, but did not achieve amazing degree, the higher than the same size 4K TV price positioning 5-6 times also, to many consumers".

In recent years, OLED TV is the global TV industry optimistic, mainly because of the unique characteristics of their own technology is thin, light, simple structure, strong plasticity, rich color performance advantages. However, it seems that in a display technology engineer, "while OLED has a major breakthrough in the form of products, but the core quality performance, is still not perfect, which, because of its OLED display defects lead to white brightness is low. This also led to the current OLED TV can only achieve FHD HD resolution, compared with the current market, many of the 4K Ultra HD TV, there is no advantage in HD display.

Therefore, many consumers China on the market also by foot to vote - OLED TV OLED TV statistics show that in October total sales of 5 Taiwan, November total sales of 12 Taiwan, December sales of 11 units in January this year, total sales of 31 units, total sales of OLED listed since there have been no 100, the market has been left out.

Previously, SHARP has made it clear that two years will not be introduced to the market and sales of OLED tv.

On the other hand, Chinese TV market after experiencing a wave of intelligent in 2013, in the beginning of this year, the industry competition hot full return to the product display technology in the competition, and ultimately gave birth to the rapid growth of sales of 4K TV market.

Forecast report from the PRC showed that retail sales in 2014 to 2016 UHD forecast to 4 million 200 thousand units, 7 million 500 thousand units and 13 million 450 thousand units, growth is very promising. But time and again come out of OLED TV is expected to be 2017 or will usher in an important turning point. In the recent 3-4 years, OLED TV to crack the above three issues in order to usher in the outbreak of the inflection point.